Beginning in February, Google will pay YouTube creators for the video views of their Short videos. Google to pay 45% rev share to creators, but only after paying the music licensing.

Teads last month integrated IAS’s Context Control solution for avoidance, enabling advertisers to avoid content deemed unsuitable for their brand.

Brightcove will integrate the SpringServe ad server and use Magnite SSP to their help customers monetize unsold ad opportunities.

Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.

Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.

DoubleVerify yesterday announced it has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.

The streaming company becomes an OEM (original equipment manufacturer) with the launch of 11 TV models TV ranging from 24” to 75”.

YouTube Masthead is a high impact ad format that shows in YouTube homepage, in Desktop, Mobile, and TV screens.