What is the Intelligent Tracking Prevention?
In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Main Capital Partners acquires a majority stake in evania video GmbH
Main Capital announced today the aquisition of a majority stake in the oftware company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a player, tracking and video content management technology. From its office in Berlin, Germany, evania offers its
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Spotify hires Zuzanna Gierlinska as Head of Programmatic Europe
According to LinkedIn, Zuzanna Gierlinska was hired by Spotify two months ago as Head of Programmatic Europe. Suzanna has experience in data and media companies like Oracle, Microsoft and Bluekai. Zuzanna will work directly with Brian Adams, VP of Engineering at Spotify America and will report to Marco Bertozzi, Head
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SpotX fully acquired by RTL Group for 123 Million Euros
RTL, a Media Group with broadcast operations in Europe (Germany, France, Netherlands, Belgium, Luxembourg, Croatia, Hungary, Spain) and operations in all world with Content Production, just announced this month the full acquisition of the ad tech video company SpotX, a big step, owning one of the main programmatic exchange for
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Connected TV
Connected TV is a TV connected to the internet. Connected TV is a TV that has digital video streamed from the Internet. It can be via a Smart TV (like Samsung and others), via a XBOX, via a Wii, or via an Amazon Fire, Apple TV, Roku or Chromecast.
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Connected TV
Connected TV´s have applications that display content. The interface looks like a screen on a smartphone, and in many cases, the operative system behind is the same.
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Header Bidding: Difference between Client-Side and Server to Server
If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it or a hybrid solution.
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Programmatic OR Open RTB: What are the differences?
There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc.
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Teads now on Business Insider
Teads has signed an exclusive multi-year contract with Business Insider. Teads says that this is a multi-market partnership that will help Business Insider inject outstream video advertising across platforms on desktop, mobile web and in-app. Through the partnership with Teads, Business Insider will have have now outstream
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Webinar: Best Practices for AVOD by Ooyala
This one-hour webinar will include Ooyala’s top tips for attracting viewers, keeping them engaged and earning more with AVOD. The discussion will be led by Sergio Santos, Strategic Media Consultant and industry expert for Ooyala. The webinar will happen on 5th October, 7pm Frankfurt, 6pm London, 4am Sydney,
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InMobi Launches a Suite of Advanced Video Ad Formats for a 'Mobile-First' India
InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of
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Sizmek Grants Thirdpresence Certification for HTML5 VPAID Video
Thirdpresence, a leading mobile in-app video SSP, announced today that Sizmek has certified the company's video player for HTML5 VPAID video advertising. HTML5 VPAID is an important part of the growing mobile in-app video advertising market, because it allows advertisers to accurately measure video viewability and
