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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Feb 10, 2020 YouTube Ad Revenue reaches 15 billion USD in 2019
YouTube Ad Revenue

For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, where it stated the YouTube ad revenue for the last 3 years.

Display   -   Feb 09, 2020 Supermetrics acquires Da Vinci Tools
Supermetrics - Da Vinci Tools

Supermetrics last month announced that is acquiring Da Vinci Tools, a provider of Google Marketing Platform. Da Vinci Tools CEO, Stephané Hamel, will join Supermetrics as an evangelist.

Karin Ross
Video   -   Feb 10, 2020 GroupM names Karin Ross as CEO Germany

GroupM last month named Karin Ross as CEO Germany. Karin Ross was the COO for the past three years, and succeeds Jürgen Blomenkamp who last August shared his decision to pursue new challenges.

by Luis Espada
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Video   -   Feb 10, 2020 GroupM names Karin Ross as CEO Germany
Karin Ross

GroupM last month named Karin Ross as CEO Germany. Karin Ross was the COO for the past three years, and succeeds Jürgen Blomenkamp who last August shared his decision to pursue new challenges.

by Luis Espada
Video   -   Feb 10, 2020 YouTube Ad Revenue reaches 15 billion USD in 2019
YouTube Ad Revenue

For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, where it stated the YouTube ad revenue for the last 3 years.

by Luis Espada
Display   -   Feb 09, 2020 Supermetrics acquires Da Vinci Tools
Supermetrics - Da Vinci Tools

Supermetrics last month announced that is acquiring Da Vinci Tools, a provider of Google Marketing Platform. Da Vinci Tools CEO, Stephané Hamel, will join Supermetrics as an evangelist.

by Luis Espada
Video   -   Feb 09, 2020 The CW, Tastemade, AccuWeather and Microsoft Advertising join Xandr’s Community video marketplace
Xandr’s Community video marketplace

Xandr, AT&T’s advertising company, last month announced 4 new brands joining Community, Xandr’s video marketplace. The CW, Tastemade, AccuWeather, and Microsoft Advertising are the new companies joining Community.

by Luis Espada
Video   -   Feb 03, 2020 Tubi to expand in Mexico later this year
Tubi in Mexico

Tubi last month announced it is expanding to Mexico later this year, in collaboration with TV Azteca. TV Azteca will offer advertising sales for Tubi in Mexico and promote the service to its massive audience via online and other platforms.

by Luis Espada
Video   -   Feb 03, 2020 TVSquared releases TV insights for Australia
TV insights for Australia

TVSquared yesterday released the report Performance Insights for Australian TV Advertisers. TVSquared analysed 200,000 spots, using data from the ADvantage attribution platform.

by Luis Espada
Video   -   Feb 02, 2020 76% of the video ad views in Europe are non-audience targeted
Video ad views in Europe

Freewheel last month published the Video Marketplace Report (VMR) for the Q3 of 2019. The report shows that 24% of the video ads were bought by buyers via an audience, while 76% of the ad views were non-audience targeted.

by Luis Espada
Video   -   Feb 02, 2020 DoubleVerify launches a certification program for Connected TV Fraud Protection
DoubleVerify

DoubleVerify last month announced a connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. The first DSPs certified are Amobee, MediaMath, SpotX, The Trade Desk and Xandr.

by Luis Espada
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