LG Ad Solutions and Taboola announced Performance Enhancer on December 3, 2025, connecting connected TV exposure to measurable digital conversions globally.

RTL announces 600 job cuts in Germany citing weak TV ad revenue, just weeks after presenting TV Key Facts 2025 showing viewing strength.

IAB Tech Lab opens Deals API specification for public comment until January 31, 2026, addressing manual entry, transparency gaps in curated programmatic deals.

Gracenote Content Connect platform provides agencies and DSPs standardized metadata access for precise CTV campaign execution and brand-safe placements.

Triton Digital announced December 4 that Omny Studio now supports video podcast creation, distribution, and monetization alongside audio content.

Fire TV adds AI-powered scene navigation allowing viewers to jump to specific movie moments using natural language commands through Alexa+.

Data from major channels shows engagement metrics declined sharply starting September 7, with performance remaining suppressed through November 2025.

Netflix eliminated the ability to cast content from mobile devices to most streaming hardware, forcing users to navigate with physical remotes instead of smartphones.