Video Featured Spotify expands into Educational Content with Video Course Test in the UK Spotify yesterday announced a new experiment offering video-based learning courses to its users in the UK.
Video Featured Amazon DSP expands PG deals for Video, unlocking inventory in Japan, Saudi Arabia, Turkey, and UAE Amazon DSP this month announced that advertisers in Japan, Saudi Arabia, Turkey, and the United Arab Emirates can now leverage programmatic guaranteed deals for video advertising.
Video Pixalate report exposes rampant device spoofing in Roku and Amazon Fire TV ad marketplaces Pixalate this week released a disturbing new report detailing the scale of device spoofing on the Roku and Amazon Fire TV connected TV (CTV) platforms.
Display Featured Google Marketing Live 2024 opens registration Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.
Search Featured Google Ads introduces new Performance Max developer guide Google Ads this week released a specialized developer guide dedicated to its Performance Max campaign format. The move makes it easier for developers to work with this advertising tool.
Video Featured CTV Advertising outperforms other Digital Channels, new study reveals The survey of over 600 marketing professionals found that CTV consistently delivers exceptional results, prompting 23.6% of respondents to plan increased spending on CTV campaigns.
Video Teads powers up Latin American advertising with major CTV Expansion Teads this week announced an expansion of its Connected TV (CTV) solutions into 12 new Latin American markets. The move builds on successful launches in Brazil and Mexico, establishing Teads as a player in the region's rapidly growing CTV landscape.
Video Comscore achieves MRC accreditation for National and Local TV measurement Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
Video Featured Disney connects Disney's Real-Time Ad Exchange (DRAX) directly to Google and The Trade Desk Disney Advertising today announced landmark agreements with Google’s DV360 and The Trade Desk, significantly simplifying how advertisers access premium inventory across Disney's streaming platforms.
Video YouTube unveils a new tool enhancing transparency for AI-Altered Content Creators will now be required to disclose the use of realistically altered or synthetic media generated via generative AI tools in their content.
Video Featured Teads expands exclusive CTV native partnership with LG Ad Solutions The partnership grants Teads exclusive rights to CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries (Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India).
Video Pixalate: global CTV IVT rate stands at 17% in Q4 2023 Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices.
Video Featured DoubleVerify, NBCUniversal partner for Program-Level Streaming Measurement DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.
Mixed Reality Featured AdInMo adds audio and rewarded video formats to its InGamePlay SDK AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.
Display Featured Google releases Android Mobile Ads SDK Version 23.0.0 Google yesterday unveiled version 23.0.0 of its Android Google Mobile Ads SDK, bolstering the platform with performance enhancements, updated requirements, and developer-friendly features.
Video Mediaocean and Magnite partner to streamline streaming TV advertising Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.
Video Featured DV360 expands measurement options for Instant Reserve Masthead Deals Google's DV360 DSP this month added functionality that provides advertisers with more in-depth insights for their Instant Reserve YouTube Masthead campaigns.
Video Featured Microsoft Advertising expands CTV reach with Netflix partnership Microsoft Advertising this week announced a significant expansion of its Connected TV (CTV) advertising capabilities with the inclusion of Netflix as a publisher.
Video Featured Google expands YouTube Create app to more countries The YouTube Create app is a mobile application designed to give creators the tools they need to take their videos to the next level. The app includes editing tools, effects, filters, and transitions, all in an intuitive and easy-to-use interface.
Data Amazon expands AMC capabilities with Sponsored TV signals This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.
Video Apple Sports Apple Sports is now available for download on the App Store in the United States, United Kingdom, and Canada.
Video Featured YouTube Efficient Reach Line Items to Automatically Include In-Feed and Shorts Ads Soon, these line items will default to include in-feed and YouTube Shorts ads, offering advertisers expanded reach opportunities. Users retain the option to exclude these formats if desired.
Video Pixalate Report: 869 Connected TV Apps Delisted in Q4 2023 The report highlights a concerning trend: 869 connected TV (CTV) apps were removed from popular app stores in Q4 2023, including top apps like FOX NOW: Watch TV & Sports and Newsmax for TV.
Data Comscore and TEGNA partner for comprehensive Audience Measurement Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.
Video Australian online advertising expenditure reaches $14.7 Billion in 2023 Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia.
