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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Aug 29, 2018 LKQD releases live forecasting to forecast media avails

LKQD releases live forecasting to forecast media avails, giving publishers insight to manage and grow their video advertising business.

Video   -   Aug 27, 2018 Telaria integrates Nielsen’s Digital Ad Ratings (DAR) on the Video Management Platform

Nielsen’s DAR provides advertisers with stats about age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs).

Video   -   Sep 08, 2018 Pixability launches a video creative decisioning engine

Pixability's video decisioning engine connects the right combination of creative and targeting with the audiences.

by Luis Espada
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Video   -   Sep 08, 2018 Pixability launches a video creative decisioning engine

Pixability's video decisioning engine connects the right combination of creative and targeting with the audiences.

by Luis Espada
Video   -   Aug 29, 2018 LKQD releases live forecasting to forecast media avails

LKQD releases live forecasting to forecast media avails, giving publishers insight to manage and grow their video advertising business.

by Luis Espada
Video   -   Aug 27, 2018 Telaria integrates Nielsen’s Digital Ad Ratings (DAR) on the Video Management Platform

Nielsen’s DAR provides advertisers with stats about age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs).

by Luis Espada
Video   -   Aug 18, 2018 OpenX launches video header bidding via Prebid.org

OpenX this month announced the general availability of the company’s video header bidding solution built for Prebid technology. OpenX says this announcement marks a significant milestone in the company’s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high-quality marketplace.

by Luis Espada
Video   -   Aug 13, 2018 Telaria partner with White Ops to prevent to prevent invalid and fraudulent traffic

Telaria last month announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Telaria says that every ad request on Telaria’s VMP, across all screens and formats, will now

by Luis Espada
Video   -   Aug 13, 2018 FreeWheel integrates IAS allowing publishers to do quality measurement

IAS last month announced a partnership with FreeWheel, where the video platform integrates IAS technology allowing publishers to do quality measurement. According to IAS, FreeWheel’s ad management platform now allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally

by Luis Espada
Video   -   Aug 11, 2018 Promoted Videos on Pinterest now available for all advertisers

Pinterest announced this week the release of the format promoted video to all advertisers. According to Pinterest, promoted videos should include a logo and strong branding. Pinterest says that people will engage even more if products are integrated into the video. Besides branding videos, Pinterest also recommends instructional videos, and

by Luis Espada
Marketing News   -   Jul 25, 2018 Tremor Video DSP and Dstillery form a partnership to bring new audiences into programmatic video

Tremor Video DSP this month announced a cooperation with the data scinc company Dstillery. Tremor Video DSP will now deliver an audience targeting solution based on Dstillery’s predictive marketing intelligence Tremor says that brands can now grow their audience by discovering new, relevant consumers who resemble their customer base,

by Luis Espada
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