Grapeshot yesterday announced a new solution for bringing brand safety and contextual targeting to digital video and audio. Grapeshot says that this "an industry first." Grapeshot is a contextual solution, acquired recently by Oracle, and is integrated within most DSPs. Grapeshot’s new video/audio context solution features

Google today announced that is using browsing behaviour to identify the websites with the highest percentage of visitors that play media with sound. Users can see the list of websites typing this on Chrome: chrome://media-engagement The policy is enabled in the latest version of Chrome—update today. On the

Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom will integrate FreeWheel ad tech on connected tv and on video ads. According to FreeWheel, under the new partnership, Viacom and FreeWheel (Comcast) will collaborate to "monetize premium inventory in a more efficient,

In the first quarter of 2018, Microsoft increased its video revenue on instream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017, AppNexus announced last week. Microsoft inventory is measured as greater than 80 percent viewable for

Google launched a new video campaign subtype on Adwords this week that will target Outstream inventory. It is more than Outstream, as combines video with native elements like a title and a description. In Adwords, outstream works exclusively in mobile environments (app and web) and is limited to Google/Youtube

Telaria today announced the reach of full ads.txt compliance. Telaria says that is "the first and only video supply platform to reach full ads.txt compliance following a concerted effort to ensure all its publisher partners have adopted the initiative." “Telaria has been an early proponent of

Google launched this week a new tool on Adwords. It´s the Adwords Reach Planner and allows advertisers to forecast the reach and frequency achievable on YouTube and across Google’s video partners, in over 50 countries. Reach Planner is a beta product and advertisers can get access via Google

Ooyala has collaborated with Avid to integrate the new Flex Media Platform into Avid MediaCentral, announced Ooyala today. Managing video assets is a common challenge for many media companies that handle large amounts of content yet lack efficient metadata capabilities. Ooyala, streaming and monetizing video, solves this challenge with the