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VidMob announced yesterday it has secured $7.5 million in a Series A round of financing. Participants in the Series A round include Manifest Investment Partners, Interlock Partners, Stampede Ventures, Acadia Woods Partners, and Macanta Investments. VidMob has now raised over $13 million in total since its inception in 2015.
VidMob help companies, agencies, and brands improve video production efforts by marrying a curated community of professional video creators with a sophisticated workflow platform designed to make human creativity scalable.
“As the web continues its transition from a static medium to one dominated by video, many advertisers are struggling with the difficulty of scaling video creative without sacrificing quality or overspending,” said Alex Collmer, founder and CEO of VidMob. “VidMob serves as a virtual post production house for agencies, social networks, marketers, digital publishers, and e-commerce platforms that need increasing amounts of video as the global communications mix migrates from text and still imagery to video.”
According to the press release, the new funds will be allocated to grow headcount across VidMob’s four offices in Los Angeles, New York, Chicago, and Massachusetts; expand technology capacity and tools, and continue agency and brand partnership momentum.
Earlier this year, VidMob was awarded official marketing partner badges by Facebook and Snap, and recently won innovation awards from Instagram and Twitter for its creative solutions for brands and agencies.
“As the web becomes a video network, every company in the world will need to think and behave differently,” said VidMob investor Greg Silverman, founder and CEO of Stampede Ventures and former president of production at Warner Bros. “Visual storytelling will be the way we connect emotionally to brands, and VidMob’s novel approach, using technology to empower human creativity – not subvert it – makes scaled high-quality video creative a realistic possibility for advertisers of all sizes.”