Social News
A TikTok Best Practices Checklist for your next campaign
This article presents a comprehensive TikTok Best Practices Checklist to optimize your next web auction campaign and unlock its full potential on TikTok Ads.
Luís Daniel is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe.
Social News
This article presents a comprehensive TikTok Best Practices Checklist to optimize your next web auction campaign and unlock its full potential on TikTok Ads.
Video News
X's Amplify Pre-roll is a program enabling verified X video publishers to monetize their content through pre-roll ads.
Social News
X today announced the launch of Creator Targeting, a new feature allowing advertisers to target specific creators on the platform.
Data News
According to Google, this fund aims to equip European workers, particularly those most vulnerable to workforce transitions due to AI, with the essential skills and knowledge to thrive in the evolving job market.
Social News
Snap this month reported Q4 2023 results, with growing daily active users (DAUs), strong engagement, and progress on monetization initiatives.
Video News
A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.
Data News
Monitor Plus provides automatic data removal and continuous monitoring of exposed personal information on data broker sites.
Video News
Masthead YouTube ads are a premium advertising format offering prominent placement on the YouTube homepage. Essentially, the video ad takes the top spot, displayed across all devices for a specific timeframe.
Data News
Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.
Video News
Innovid (NYSE: CTV) this week announced the self-service availability of its CTV Composer authoring tool. This enables brands and publishers to create interactive CTV experiences for live streaming events in-house and at scale.
Data News
The Interactive Advertising Bureau (IAB) is doubling down on its opposition to the Federal Trade Commission's (FTC) proposed rules for consumer reviews and online subscriptions, arguing they could stifle legitimate speech and harm businesses.
Mixed Reality News
This metaverse will leverage Fortnite's popularity and Unreal Engine technology to bring Disney, Pixar, Marvel, Star Wars, Avatar, and other beloved franchises to life in new and immersive ways.
Search News
Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.
Mixed Reality News
The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have jointly released their Augmented Reality (AR) Measurement Guidelines.
Video News
YouTube this week launched a quiz to help creators assess their eligibility and readiness for the YouTube Partner Program (YPP).
Video News
Google TV is offering a curated selection of movies and shows for Valentine's Day, including staff picks, classic romances, and a new movie pre-screening.