Mixed Reality IAB and MRC release Augmented Reality measurement guidelines for public comment The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have jointly released their Augmented Reality (AR) Measurement Guidelines.
Video YouTube Quiz tests readiness for YouTube Partner Program (YPP) YouTube this week launched a quiz to help creators assess their eligibility and readiness for the YouTube Partner Program (YPP).
Video Valentine's Day on Google TV Google TV is offering a curated selection of movies and shows for Valentine's Day, including staff picks, classic romances, and a new movie pre-screening.
Data LiveRamp enthusiastic about the potential of Google's PAIR initiative LiveRamp is enthusiastic about the potential of Google's PAIR initiative as the industry navigates the cookieless future.
Data LiveRamp announces Solid Q3 Results, exceeding expectations LiveRamp this week reported Q3 results and future outlook point to a strong position in the data collaboration market. Revenue: Up 10% YoY to $174 million, exceeding analyst estimates.
Video YouTube releases Open-Source Scripts to help partners and creators to Manage Content YouTube this week announced the launch of a new GitHub organization, YouTubeLabs, offering open-source scripts to partners and creators. These scripts aim to automate common tasks and simplify content management on YouTube.
Display Criteo reports Strong Q4 and FY 2023 results, targets Mid-Single-Digit Growth in 2024 Criteo this week reported Q4 and FY 2023 financial results. Revenue flat year-over-year in Q4, up 3% at constant currency.
Video ESPN, FOX, and Warner Bros. Discovery to launch Joint Streaming Sports Service in the U.S. ESPN, FOX, and Warner Bros. Discovery this week have agreed to create a joint venture to launch a new streaming sports service in the U.S.
Audio Spotify reports Strong Q4 2023 Performance, exceeding guidance Spotify Technology S.A. (NYSE: SPOT) this week reported financial results for the fourth quarter and full year ended December 31, 2023. All key performance indicators (KPIs) met or exceeded guidance, with the company highlighting positive trends in revenue, profitability, and user engagement.
Video FreeWheel launches Beeswax Inventory Desk to Streamline TV Ad Buying FreeWheel this week announced the launch of the Beeswax Inventory Desk, a service designed to simplify and improve access to premium video ad inventory for buyers and sellers.
Audio YouTube Music introduces Official Artist Channels YouTube Music is simplifying the way fans follow their favorite artists with the introduction of Official Artist Channels. This new feature consolidates music videos and other content from various artist channels into a single, unified destination.
Data Google Analytics 360 Event Parameter Limit increased for Mobile Apps Marketing professionals leveraging Google Analytics 360 for mobile app insights now benefit from an increase in event parameter value length.
Display How to remove ads from Gmail Completely removing all ads from Gmail isn't possible unless you pay for Google Workspace (formerly G Suite). However, you can minimize ad exposure by following these methods.
Social Bluesky opens up to All Users Bluesky this week announced it is now open to everyone to join. Previously accessible by invite only, the platform has grown to over three million users in its first year.
Social Reddit Ads expands lowest Cost Autobidding for Conversions and App Installs Reddit for Business this week announced the expansion of its Lowest Cost automated bidding beta to include the Conversions and App Installs objectives.
Display Teads and VIDAA USA Partner for Exclusive CTV Native Display Inventory in Major Markets Teads this week announced an exclusive international partnership with VIDAA USA, the Smart TV operating system powering Hisense Smart TVs globally.
Social Pinterest Q4 Earnings Mixed Bag, Google partnership announced Pinterest this week reported mixed results in its Q4 2023 earnings release, causing initial stock prices to dive before settling at a nearly 10% decline. While monthly active users reached an all-time high, revenue missed analyst expectations and the company issued a weaker-than-expected forecast.
Data GA4 launch Subproperties and Roll-up Properties integration with Search Ads 360 and Display & Video 360 Google Analytics this week expanded the data accessibility for Google Marketing Platform users, enabling the linking of subproperties and roll-up properties with Search Ads 360 and Display & Video 360.
Data Google Analytics expands Traffic Source Data with Manual Dimensions Google Analytics yesterday introduced 8 new platform-agnostic traffic source dimensions, offering granular insights into user behavior across paid and organic campaigns, regardless of media source.
Search Google Ads sunsets Travel Commission bidding strategies Google Ads this week announced the sunset of commission-based bidding strategies for hotel campaigns, suggesting alternative solutions for improved campaign performance and future-proofing.
Display Microsoft launches Enhances Conversions and streamlines Campaign creation Microsoft Advertising this week rolled out key updates in February, focusing on improved conversion tracking and streamlined campaign creation.
Data AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
Data Google Ad Manager upgrades Reach Reporting with improved calculations and flexibility Previously, the Reach report might have displayed "-" in certain instances where data was limited. This frustratingly left publishers without valuable information. Well, say goodbye to those dashes!
Data Google Ad Manager unveils deeper auction insights in data transfer Google Ad Manager last month dropped a significant update in their January 29th release, offering transparency into auction dynamics through enhanced Data Transfer functionalities.
Data Google unveils Gemini Google today announced the evolution of Bard, its AI platform, into Gemini. This exciting update brings several key changes designed to empower marketers with the latest advancements in Google AI.
