Data Featured EU targets Apple, Google, and Meta over Antitrust concerns The European Commission today announced it has launched a major crackdown on the business practices of Big Tech giants, opening formal antitrust investigations against Alphabet (Google), Apple, and Meta (Facebook).
Data EU's new Digital Services Act and Digital Markets Act The European Union has made sweeping changes to its digital landscape with the implementation of the Digital Services Act (DSA) and the Digital Markets Act (DMA).
Social Featured WhatsApp to allow cross-platform messaging with third-party apps in Europe Under a new EU mandate, users will gain the option to send messages from WhatsApp to other supported third-party apps.
Data Google expands Install Referrer Tracking to Games on PC Google this month announced expanded support for the Play Install Referrer API, now allowing developers to track installations of their Google Play Games on PC.
Video Featured Amazon DSP expands PG deals for Video, unlocking inventory in Japan, Saudi Arabia, Turkey, and UAE Amazon DSP this month announced that advertisers in Japan, Saudi Arabia, Turkey, and the United Arab Emirates can now leverage programmatic guaranteed deals for video advertising.
Retail TikTok expands Commerce Features, drives sales across online, in-store, and in-app channels TikTok is empowering brands to tap into the platform's growing influence on purchase decisions with updated e-commerce solutions and new research highlighting its multi-channel sales impact.
Retail Featured Amazon announces first-ever "Climate Pledge Friendly Day" for Earth Month This dedicated event, held during Earth Month, will offer deals on a wide range of products certified under Amazon's Climate Pledge Friendly (CPF) program.
Data Adform: Advertisers can now measure Carbon Footprint with Scope3 integration This enhancement allows advertisers to accurately assess the carbon emissions associated with their campaigns without initially implementing carbon reduction strategies.
Video Pixalate report exposes rampant device spoofing in Roku and Amazon Fire TV ad marketplaces Pixalate this week released a disturbing new report detailing the scale of device spoofing on the Roku and Amazon Fire TV connected TV (CTV) platforms.
Search Featured Microsoft unveils 'Deep Search' for Bing, powered by GPT-4 integration Microsoft is shaking up the search engine world with its new "Deep Search" feature for Bing. This innovative capability merges the vast Bing index with the AI language model, GPT-4, for more comprehensive and informative search results.
Display Featured Google Marketing Live 2024 opens registration Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.
Search Featured Google Ads introduces new Performance Max developer guide Google Ads this week released a specialized developer guide dedicated to its Performance Max campaign format. The move makes it easier for developers to work with this advertising tool.
Data BigQuery adds direct support for Facebook Ads Google Cloud's BigQuery data warehouse last m integrated Facebook Ads, offering marketers a powerful new way to analyze and glean insights from their advertising campaigns.
DOOH Featured Vistar Media inks deal with Lamar for new DOOH network in Denver The network features over 55 cutting-edge digital displays, with 130 more planned, all powered by Vistar's industry-leading software solutions.
Data Featured IAS receives MRC accreditation for YouTube viewability measurement Integral Ad Science (IAS) this month has been accredited by the Media Rating Council (MRC) for its third-party calculation and reporting of YouTube video viewability.
Data Featured Transparency: New reports on Google and Amazon's advertising platforms The introduction of these transparency reports by Google and Amazon can be seen as a direct response to the upcoming Digital Markets Act (DMA).
Video Featured CTV Advertising outperforms other Digital Channels, new study reveals The survey of over 600 marketing professionals found that CTV consistently delivers exceptional results, prompting 23.6% of respondents to plan increased spending on CTV campaigns.
Data Featured Google Ads and Analytics now share conversion definitions Google today announced updates to Google Analytics 4, its flagship analytics platform. The changes aim to streamline campaign performance measurement and enhance insights, all with a focus on protecting user privacy.
Social Threads joins the decentralized social media revolution with Fediverse integration This move aligns with Threads' original goal to create a decentralized social networking experience, empowering users with unparalleled control over their online presence.
Data Utiq expands to Italy Utiq addresses the growing demand for compliant, privacy-conscious advertising solutions. Powered by secure and encrypted data, Utiq empowers brands and publishers to deliver relevant, ad-funded experiences while upholding the highest consumer privacy standards.
Video Teads powers up Latin American advertising with major CTV Expansion Teads this week announced an expansion of its Connected TV (CTV) solutions into 12 new Latin American markets. The move builds on successful launches in Brazil and Mexico, establishing Teads as a player in the region's rapidly growing CTV landscape.
Data AudienceProject unveils Cost Reporting for Enhanced Media Optimization AudienceProject this week announced the launch of cost reporting within its AudienceReport platform. This innovative feature enables marketers to analyze channel efficiency, optimize media spend, and maximize the reach of their campaigns.
Data Comscore enhances Cross-Platform measurement with Social Audience integration The addition of social metrics in the United Kingdom and Spain provides a deduplicated view of audiences across desktop, mobile, and social platforms.
Audio Triton Digital releases February 2024 Canada Podcast Ranker Dateline NBC (NBCUniversal News Group) remained the top-ranked podcast overall in Canada.
Video Comscore achieves MRC accreditation for National and Local TV measurement Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
