Data Google Analytics expands Traffic Source Data with Manual Dimensions Google Analytics yesterday introduced 8 new platform-agnostic traffic source dimensions, offering granular insights into user behavior across paid and organic campaigns, regardless of media source.
Search Google Ads sunsets Travel Commission bidding strategies Google Ads this week announced the sunset of commission-based bidding strategies for hotel campaigns, suggesting alternative solutions for improved campaign performance and future-proofing.
Display Microsoft launches Enhances Conversions and streamlines Campaign creation Microsoft Advertising this week rolled out key updates in February, focusing on improved conversion tracking and streamlined campaign creation.
Data AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
Data Google Ad Manager upgrades Reach Reporting with improved calculations and flexibility Previously, the Reach report might have displayed "-" in certain instances where data was limited. This frustratingly left publishers without valuable information. Well, say goodbye to those dashes!
Data Google Ad Manager unveils deeper auction insights in data transfer Google Ad Manager last month dropped a significant update in their January 29th release, offering transparency into auction dynamics through enhanced Data Transfer functionalities.
Data Google unveils Gemini Google today announced the evolution of Bard, its AI platform, into Gemini. This exciting update brings several key changes designed to empower marketers with the latest advancements in Google AI.
Data Valentine's Day projected to break spending records The report predicts total spending on significant others to reach a record-breaking $14.2 billion, marking a significant shift from last year's focus on celebrating various relationships.
Search Google opens up Kenyan market for complex financial products ads Google this month announced an update to its Financial products and services policy, allowing advertisements for Contracts for Difference (CFDs) and rolling spot forex in Kenya.
Social LinkedIn launches a Media Planning API LinkedIn today announced the launch of a Media Planning API, aiming to empower B2B agencies with deeper audience insights and campaign optimization tools.
Social IAS expands Brand Safety net to Facebook and Instagram Integral Ad Science (IAS) today announced the expansion of its Brand Safety and Suitability Measurement to Facebook and Instagram.
Display Google to face US Antitrust Trial over digital ads in September A significant development emerged today in the ongoing antitrust case against Google. According to Reuters, a U.S. federal judge set a September 9, 2024 trial date for the lawsuit accusing the tech giant of illegally manipulating the digital advertising market.
Search Yandex N.V. to divest Russia-Based businesses, including its brand Yandex N.V., the parent company of the Russian internet giant, announced today a binding agreement to sell its Russia-based businesses and certain international operations to a consortium led by its Russian management team.
Display InMobi restructures, Cuts Jobs amid adtech uncertainty: 5% workforce impacted The ad tech industry continues to face challenges as privacy regulations tighten and Google delays decisions on third-party cookies. This has led to cost-cutting measures, with InMobi being the latest company to announce job cuts.
Data OpenX unveils Cookieless Deal Library, simplifying ad targeting in a post-cookie world OpenX, a omnichannel supply-side platform (SSP), announced this week the launch of its Cookieless Deal Library, a solution designed to help advertisers navigate the evolving programmatic landscape without relying on third-party cookies.
Search Google bids farewell to the Cache Link Google last month has officially retired the "cached" link from its search results. This feature, allowing users to view a snapshot of a webpage as Google last indexed it, has been a staple of the search engine since its early days.
Social LinkedIn introduces Website Actions for simplified B2B website tracking LinkedIn this week launched Website Actions, a tool to simplify website tracking for B2B marketers using the Insight Tag.
Data Pinpoint gets AI upgrade to understand key points in documents and organize data Pinpoint, a tool designed specifically for journalists, is receiving an AI-powered upgrade. Reporters can now query documents to quickly grasp key points, saving valuable time during research.
Search Google Search Central Live Returns to Brazil and Heads to Argentina in 2024 Google is calling all SEOs, website owners, developers, and anyone interested in Google Search in Brazil and Argentina. Get ready to learn, network, and gain valuable insights.
Search Google Maps unveils AI-Powered Place Discovery Planning a group outing can be tricky, especially when everyone has different tastes and preferences. Say goodbye to endless scrolling and hello to personalized recommendations with Google Maps' newest feature: generative AI-powered place discovery.
Social Meta launches Engaged-View to help advertisers drive more video insights and performance Meta this week introduced a new attribution setting called Engaged-view to help advertisers measure conversions that occur within 24 hours of a video ad being played for at least 10 seconds (or 97% of its length if shorter).
Data Nielsen to expand its National TV out-of-home (OOH) panel Nielsen announced an expansion of its National TV out-of-home (OOH) panel. This initiative aims to capture out-of-home viewing habits across all U.S. TV households, marking a major step towards comprehensive viewership measurement.
Data Apple posts solid Q1 with Record Services Revenue Apple today reported its financial results for the first quarter of fiscal year 2024, ending December 30, 2023. The company saw modest overall revenue growth of 2% year-over-year to $119.6 billion.
Audio Featured YouTube Music and Premium Surpass 100 Million Subscribers YouTube Music and Premium have reached a significant milestone, surpassing 100 million subscribers as of January 2024, according to a recent announcement by Lyor Cohen, Global Head of Music at YouTube.
Retail Amazon Unveils Rufus: Conversational AI Shopping Assistant Makes Debut Among the most intriguing announcements was Rufus, a new conversational AI shopping assistant designed to transform the way customers discover and purchase products.
