Data Featured Understanding TikTok Geo Lift Tests To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.
Data Featured Google's Reader Revenue Manager The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.
Search Google unveils Ad Intents, a new AdSense ad format Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
Search Google streamlines Search Console ownership management, enhancing security and control These improvements focus on handling unused ownership tokens, bolstering security and giving website owners more precise control over access to their Search Console data.
Search Featured Google clarifies guidelines for beta carousels feature in search results Google this week updated its Search Central documentation to provide clearer guidance on the beta carousels feature.
Search Featured Sundar Pichai on the responsibility of tech companies and the potential of AI This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.
Social Featured TikTok unveils advanced Brand Suitability Controls, giving advertisers unprecedented choice These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.
Data What is the Kindle App? your gateway to digital reading The Kindle app isn't a physical e-reader, but rather a software application from Amazon designed to let users access and read Kindle ebooks on a variety of devices, including phones, tablets, and computers.
Social Featured IAS enhances TikTok brand safety & suitability reporting Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.
Audio Soundcloud partners with BuyDRM to safeguard music streams This partnership addresses the critical issue of preventing unauthorized content distribution and streaming piracy.
Data Safari Technology Preview 192: what marketing professionals should know Apple's latest Safari Technology Preview (STP) release boasts numerous updates and bug fixes that, while not directly aimed at marketers, could subtly impact how campaigns and websites render for users on Safari.
Data Featured IAB Tech Lab enhances Supply Chain API for increased transparency and ad fraud prevention The IAB Tech Lab this week announced an upgrade to its Supply Chain API. The new Supply Chain Plus API tier delivers near real-time data to subscribers, boosting transparency, and streamlining efforts to combat ad fraud.
Data Featured Google Photos AI editing tools are now available to everyone Features like Magic Editor, Photo Unblur, and the ever-useful Magic Eraser will be available for free to all Google Photos users, regardless of their device or subscription status.
Search Featured Google debunks indexing slowdown theory during core updates A recent LinkedIn discussion sparked a debate about whether Google's core algorithm updates cause delays in regular indexing processes.
Social Featured DoubleVerify enhances AI-powered brand protection tools for TikTok advertisers The release of 16 new content categories aligns with TikTok's newly launched Inventory Filters, empowering brands to precisely target their advertising on the popular platform.
Search Featured Google Ads explains what Smart Bidding is and offers best practices Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.
Social Snap to return to IAB NewFronts, promises new advertising and content offerings Snap Inc. will take a prominent stage at the upcoming IAB NewFronts on May 1, showcasing new advertising tools, content partnerships, and emphasizing the platform's unique qualities. The event will be held in-person in New York City and streamed live online.
Data Featured Meta unveils advanced AI infrastructure with new custom chips Meta this week announced a significant leap in its artificial intelligence (AI) infrastructure. The next generation of its custom-designed Meta Training and Inference Accelerator (MTIA) chip promises to revolutionize the company's AI capabilities across its platforms.
Video Featured Roblox partners with PubMatic for Programmatic Video Advertising PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.
Retail Featured Google announces significant changes to Merchant Center product data specifications Google this week released its annual update to Merchant Center product data specifications. These changes are designed to improve the shopping experience for consumers and provide greater transparency for merchants.
Search Marin Software strengthens Microsoft Advertising integration for optimized campaigns This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results.
Social Featured Messenger upgrades: share high-definition photos, create shared albums, and more Meta this week announced several new features focused on enhancing media sharing and connectivity within its popular Messenger app. Users can now send photos in high definition for clearer, crisper images.
Data Google's Gemini 1.5 Pro AI Model expands globally, adds audio understanding Google this week announced a major expansion of its Gemini 1.5 Pro AI model.
Search Featured Google engineer Gary Illyes explains how search results are served and ranked In a recent video on the Google Search Central Youtube channel, Google engineer Gary Illyes provides a fascinating glimpse into the complex processes behind Google Search results.
Social Threads API approaching public release, developers advised Developers are preparing for the upcoming release of the Threads API, with a targeted public launch date at the end of June. This API offers tools for building custom integrations, managing social media presence at scale, and streamlining content sharing.
