Amazon launches Sponsored ads and Stores in Belgium
Amazon last week launched Sponsored ads and Stores in Belgium. Merchants and vendors can now create Stores and pay for Sponsored Products, Sponsored Brands, Sponsored Display on Amazon.com.be
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Criteo partners with Giant Eagle
Criteo this month announced a new partnership with one of the United States’ largest food, fuel and pharmacy retailers, Giant Eagle, Inc.
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Twitter launches the Marketing Calendar for the year 2023
Twitter this week launched the Marketing Calendar for the year 2023. Advertisers can find events in different locations for the current year.
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Amazon’s RxPass: a monthly flat fee for generic medications
Amazon this week launched RxPass in the US, a new monthly subscription for Prime members, providing patients with access to generic medications that treat over 80 common health conditions. RxPass costs a flat fee of $5 a month.
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Twitter integrates DoubleVerify and IAS for brand safety
Twitter this week announced a new integration with DoubleVerify and Integral Ad Science, now available to advertisers based in the US.
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Instagram Quiet Mode
Meta last week launched a Quiet Mode feature on Instagram. When Quiet Mode it’s enabled, Instagram does not send any notification, the profile activity status change to let people know, and Instagram automatically sends an auto-reply when someone sends a DM.
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HUMAN takes down ad fraud operation targeting 120 publishers
HUMAN last week took down an ad fraud operation, named VASTFLUX, where over 1,700 apps were spoofed with invisible video ads. 120 publishers were targeted.
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DOJ sues Google for anticompetitive conduct over the past 15 years
The US Justice Department today filed a new civil antitrust suit against Google for monopolizing multiple digital advertising technology products.
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Samsung Wallet available in 8 new markets
Samsung Electronics this month announced the launch of Samsung Wallet in Australia, Brazil, Canada, Hong Kong, India, Malaysia, Singapore and Taiwan. Samsung Wallet is an app that enables users to do payments with Samsung mobile devices.
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Blubrry Podcasting integrates Auphonic to offer audio mastering
Blubrry Podcasting last week integrated Auphonic, offering now audio mastering during the publishing process. Blubrry is offering a 30-day free trial for any hosting customer to try Media Mastering, starting Jan. 19. After this trial, it will be an additional monthly fee.
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EDPB on the minimum thresholds for cookies banners
The European Data Protection Board (EDPB) last week released a report with minimum thresholds for the cookie / consent banners. EDPB issued the report in reaction to over 700 cookie banner complaints from noyb.
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PRISA’s audio ad revenue grows 43% in 2022
PRISA today announced its audio advertising revenue grew 43% last year, over the previous year. PRISA Audio registered up 574 million downloads and 971 million listening hours last year - a year-over-year increase of 39% and 17%, respectively.
