Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9747 Articles

Data - Jul 31, 2024 AI-Driven Ad Fraud on the rise: HUMAN report reveals alarming trends

HUMAN Security's 2024 report uncovers increasing sophistication in ad fraud tactics, highlighting AI's role in cyberthreats.

by Luis Rijo

Data - Jul 31, 2024 80% of companies block AI language models, HUMAN Security reports

Concerns over intellectual property theft and content scraping

HUMAN Security's report reveals widespread distrust of AI crawlers, with majority of firms blocking LLM access to their websites.

by Luis Rijo

Retail - Jul 31, 2024 Amazon Prime delivery speeds hit record highs

Same-Day Delivery network covers now over 120 U.S. metro areas

Amazon announces record-breaking delivery speeds for Prime members, with over 5 billion items arriving same or next day globally.

by Luis Rijo

Data - Jul 31, 2024 IAS expands Quality Attention™ to Mobile In-App, enhancing ad measurement

Integral Ad Science's Quality Attention™ now covers mobile in-app, unifying media quality and eye tracking for advertisers.

by Luis Rijo

Data - Jul 31, 2024 Microsoft unveils innovative product lineup in Q4 2024 Earnings Report

Microsoft's Q4 2024 report highlights advancements in gaming, AI, and advertising across its product ecosystem.

by Luis Rijo

Search - Jul 31, 2024 Microsoft reports strong Q4 earnings, driven by Cloud, AI, and Ad Growth

Microsoft fourth quarter and full fiscal year 2024

Microsoft's Q4 2024 results show 15% revenue growth, with Azure, AI services, and search advertising leading the charge.

by Luis Rijo

Display - Jul 31, 2024 Google Ads expands AI Tools and Reporting Features across campaign types

Google introduces asset generation for App and Display campaigns, enhances image editing, and improves Performance Max reporting.

by Luis Rijo

Social - Jul 31, 2024 Bluesky partners with Buffer to offer cross-platform posting and scheduling

New integration allows Bluesky users to schedule posts and cross-post content using Buffer's social media toolkit.

by Luis Rijo