Google launches a new Search Ads 360
Google today announced the launch of a new Search Ads 360. Google redesigned and rebuilt Search Ads 360 using the same technology that powers Google Ads.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Reddit Ads introduces a Post Library
Reddit yesterday introduced a Post Library in ad manager where advertisers can create, view, and manage all the ad posts in one place.
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Reddit Ads launches an Audience Manager
Reddit Ads yesterday launched an Audience Manager where advertisers are able to save and reuse audiences across multiple ad groups.
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Google names their major competitors in 2022
Google this month named their competitors in search, social, ad platforms, devices and advertising.
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Google’s advertising network growth driven by in-app
Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.
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Google to test Topics API this year
Sundar Pichai last week announced that Google will begin testing this year the new Privacy Sandbox proposal called Topics API. The announcement was made during Alphabet Q4 2021 Earnings Call.
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Roku expands its advertising business to Mexico
Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.
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Acxiom integrates Treasure Data
Integrating Treasure Data facilitates the full-funnel personalization, measurement and attribution via Acxiom’s Real Identity.
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FreeWheel launches a Partner Certification Program
FreeWheel this week launched a new Partner Certification Program for buyers, sellers, data and technology partners. According to FreeWheel, buyers can now discover the certified, integrated partners with FreeWheel - including demand side platforms and suppliers, which ensures optimal campaign execution. In FreeWheel’s partners website, advertisers can search for supply,
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Google launches a Merchant Center Status Dashboard
Google this week launched a Merchant Center Status Dashboard, where retailers can see if service disruptions occur on the Content API for Shopping, Merchant Center, and Feeds.
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Google updates DV360 API introducing support for Customer Match
With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API.
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Google launches a new CTV frequency management in DV360
The new FC solution enables advertisers to control the number of times people see their ads across YouTube and other CTV apps.
