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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9757 Articles
Search   -   May 20, 2024 Microsoft Rewards expands benefits and introduces streak protection feature
Microsoft Rewards

Microsoft last week announced updates to its Microsoft Rewards program, including new features designed to make earning and redeeming points easier and more rewarding.

by Luis Rijo
Search   -   May 20, 2024 Google Search AI Overviews: understanding the feature and how to disable it
Google Search AI Overviews

On search user forums in May 2024, discussions emerged regarding Google Search's AI Overviews, a feature that presents summaries of search results generated by artificial intelligence. While some users expressed interest in the feature, others inquired about disabling it.

by Luis Rijo
Data   -   May 20, 2024 Google I/O 2024: Google unveils new features for Web Developers
Google I/O 2024

Google last week hosted its annual I/O developer conference, showcasing a range of upcoming features and updates designed to enhance web development experiences.

by Luis Rijo
Data   -   May 20, 2024 Looker Studio updates enhance Audit Logging and Data Source Transparency
Looker Studio

Google last week announced two updates to Looker Studio, a data visualization and reporting tool. These updates focus on improving audit logging capabilities and data source transparency for Looker Studio administrators.

by Luis Rijo
Audio   -   May 20, 2024 Spotify Audience Network to remove Price Floor Option for Megaphone publishers
Price Floor Option for Megaphone publishers

Spotify last week announced an update to its advertising platform, the Spotify Audience Network (SPAN), specifically impacting Megaphone publishers. The update concerns the ability to set price floors for ad placements within podcasts.

by Luis Rijo
Video   -   May 20, 2024 Thailand's advertising market shows growth despite off-target digital spend
Thailand's advertising market shows growth despite off-target digital spend

Nielsen last week released data showing a 4% increase in advertising spending in Thailand for the period January-April 2024 compared to the same period in 2023.

by Luis Rijo
Video   -   May 20, 2024 Independent agencies drive programmatic CTV growth: FreeWheel Report
Independent agencies drive programmatic CTV growth: FreeWheel Report

FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.

by Luis Rijo
Data   -   May 20, 2024 StackAdapt and Samba TV partner to offer measurement and targeting
StackAdapt and Samba TV partner to offer measurement and targeting

StackAdapt last week announced a collaboration with Samba TV, a provider of TV technology for audience data. This partnership aims to enhance programmatic advertising campaigns through improved reach measurement and audience targeting, particularly for Connected TV (CTV).

by Luis Rijo
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