What is Ad Position?
The dimension Ad Position identifies where an ad was located on a website.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google workers form a Union open to all employees of Alphabet
Workers at Alphabet companies, including Google, today announced the creation of a union.
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Discovery launches discovery+ in the US and in Europe
discovery+ costs $4.99 per month or $6.99 per month without ads.
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S4Capital buys 2 new agencies: Decoded Advertising and Metric Theory
S4Capital today announced the acquisition of 2 new agencies: Decoded Advertisingand Metric Theory. Decoded Advertising (“Decoded”) will combine with MediaMonks, and Metric Theory will combine with MightyHive.
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Google introduces support for Google Analytics 4 in Data Studio
Google last month introduced support for Google Analytics 4 in Data Studio.
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Hivestack launches an iOS app for buyers and sellers
Hivestack last month launched an iOS app, where buyers and sellers can check how much spend or revenue was activated through Hivestack.
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New podcasts grew 187% in 2020
Listen Notes, a podcast search engine, identified 897 thousand new podcasts in 2020. The previous year, 2019, had 313 thousand new podcasts. This is a growth rate of 187%, year over year.
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Vungle launches Device Targeting
Vungle last month announced the introduction of Device Targeting, enabling advertisers to target specific iOS, Android, Windows, and Amazon devices.
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Amazon to acquire Wondery
Wondery is a podcast publisher network from the US, with shows including Dirty John, Dr. Death, Business Wars, and The Shrink Next Door.
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Microsoft launches Microsoft Advertising Health Blog
Microsoft this month launched Microsoft Advertising Health Blog, a new overview where advertisers and webmasters can track known issues and understand how they might be impacting delivery, reporting, and latency.
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Goldman Sachs, ClearSky, and NightDragon acquire White Ops
DSPs like MediaMath, Xandr, and The Trade Desk use White Ops services to block and detect fraudulent traffic.
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Oracle exposes StreamScam, an ad fraud operation in Connected TV
StreamScam ad fraud operation spoofed more than 28.8 million U.S. valid household IP addresses.
