Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
Microsoft last week announced updates to its Microsoft Rewards program, including new features designed to make earning and redeeming points easier and more rewarding.
by Luis Rijo
On search user forums in May 2024, discussions emerged regarding Google Search's AI Overviews, a feature that presents summaries of search results generated by artificial intelligence. While some users expressed interest in the feature, others inquired about disabling it.
by Luis Rijo
Google last week hosted its annual I/O developer conference, showcasing a range of upcoming features and updates designed to enhance web development experiences.
by Luis Rijo
Google last week announced two updates to Looker Studio, a data visualization and reporting tool. These updates focus on improving audit logging capabilities and data source transparency for Looker Studio administrators.
by Luis Rijo
Spotify last week announced an update to its advertising platform, the Spotify Audience Network (SPAN), specifically impacting Megaphone publishers. The update concerns the ability to set price floors for ad placements within podcasts.
by Luis Rijo
Nielsen last week released data showing a 4% increase in advertising spending in Thailand for the period January-April 2024 compared to the same period in 2023.
by Luis Rijo
FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.
by Luis Rijo
StackAdapt last week announced a collaboration with Samba TV, a provider of TV technology for audience data. This partnership aims to enhance programmatic advertising campaigns through improved reach measurement and audience targeting, particularly for Connected TV (CTV).
by Luis Rijo