Oracle exposes StreamScam, an ad fraud operation in Connected TV
StreamScam ad fraud operation spoofed more than 28.8 million U.S. valid household IP addresses.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google starts showing the estimated list sizes of similar audiences in Google Ads
Until now, advertisers could only see the estimated list sizes for their similar audiences when applying them to campaigns.
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Amazon launches Sponsored Ads and Stores in Brazil
Amazon this month launched Sponsored Ads and Stores in Brazil. Advertisers can now create Stores or advertise with Sponsored Ads on Amazon.com.br
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Snapchat user growth to slow down in Western Europe, eMarketer predicts
eMarketer this month predicted the slowdown of Snapchat growth in Western Europe. eMarketer says the rate of growth will drop to just 1.2% by the end of 2024.
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Google updates Google Ads Editor introducing image extensions
Google Ads Editor is a tool from Google Ads that enables advertisers to manage their Google Ads campaigns via a downloadable application.
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Fire TV now reaching 50 million monthly active users worldwide
Amazon launched Fire TV six years ago.
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Google launches App Campaigns for Engagement in Google Ads
App Campaigns for Engagement in Google Ads enables advertisers to create campaigns to encourage users to come back to the apps.
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Google re-enables "Request Indexing" feature in Search Console
Google this week reenabled the "Request Indexing" feature in Search Console.
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Google's plan to transform online publishers into content creators
The recent antitrust lawsuit says Google plans to transform online publishers into content creators.
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The data collection that helps Google to lock publishers and advertisers
The antitrust lawsuit, moved this month against Google, shows how Google uses data to gain market dominance and potentially create a new walled garden.
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Sweepstakes Today files antitrust class action against Google
The lawsuit 3:20-cv-08984-LB against Google has 66 pages and it was file in the United States District Court Northern District of California, San Francisco division.
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Google hit by an antitrust lawsuit over the market dominance in search
SA360, distribution agreements and specialized vertical providers are the focus of this antitrust lawsuit.
