Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9757 Articles

Data - May 17, 2024 OpenAI and Reddit forge partnership for data licensing and AI-powered features

OpenAI yesterday announced a multifaceted partnership with Reddit, the popular social news aggregation and discussion website. This collaboration focuses on data licensing, AI-powered features for Reddit, and advertising opportunities for OpenAI.

by Luis Rijo

Data - May 17, 2024 Google Analytics 360 enhances report sharing with user-specific collections

how to assign users or groups to report collections in GA360

Google this month announced an update for Google Analytics 360 users: the ability to assign report collections to specific user groups or individuals. This functionality empowers administrators to curate customized report experiences for different teams within an organization.

by Luis Rijo

Data - May 16, 2024 Germany: Federal Network Agency takes charge of platform supervision and enforces fair treatment for businesses

There are new regulations and a newly established enforcement body, the Digital Services Coordinator (DSC) housed within the Federal Network Agency.

by Luis Rijo

Data - May 16, 2024 DeepMind unveils SynthID: watermarking AI-Generated content

These watermarks are designed to be undetectable by the human eye but remain identifiable using specialized algorithms

Google DeepMind, a leading artificial intelligence (AI) research lab, this week announced the launch of SynthID, a novel suite of tools designed to watermark and identify AI-generated content.

by Luis Rijo

Video - May 16, 2024 Netflix unveils Content Powerhouse and new Ad Tech Options

Netflix’s ad-supported plan now has 40 million global monthly active users

While reaffirming its commitment to high-quality entertainment, Netflix announced a slew of new shows and movies alongside significant developments in its ad offerings.

by Luis Rijo

Video - May 16, 2024 Netflix opens its ad inventory to The Trade Desk, Google DV360 & Magnite

According to Netflix, this summer will see the platform join the programmatic advertising space. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft as their main programmatic partners.

by Luis Rijo

Search - May 14, 2024 Google Search gets summarized

This update, centered on AI-powered summaries, presents both challenges and opportunities for marketers navigating the evolving search landscape.

by Luis Rijo

Data - May 14, 2024 Google unveils next-gen Generative AI: Veo, Imagen 3, and a glimpse of Lyra

The announcement centered around Veo, a groundbreaking video generation model, and Imagen 3, the latest iteration of Google's image generation model. Additionally, the blog post teased the existence of Lyra within the "Music-AI Sandbox" section.

by Luis Rijo