Google hit by an antitrust lawsuit over the market dominance in search
SA360, distribution agreements and specialized vertical providers are the focus of this antitrust lawsuit.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Google to retire AdSense Link Ads in 2021
On March 10, 2021, link units are being retired from AdSense. Google recommends publishers to try other ad formats.
-
Ten states in the US move an antitrust lawsuit against Google
The prosecutors say Google "sought to kill competition and has done so through an array of exclusionary tactics."
-
US Antitrust lawsuit may compel Google to sell YouTube ads again outside of DV360 and Google Ads
The lawsuit says Google "maintains its monopoly power on the buy-side by withholding YouTube inventory from competing ad buying tools."
-
FreeWheel to acquire Beeswax
Beeswax was founded in 2014. Beeswax's clients pay a flat fee based on tech usage instead of a spend fee.
-
IAB Europe releases a Guide to Ad Fraud
The Guide to Ad Fraud has 20 pages and is available for every advertiser.
-
IAB Europe considers Traffic Acquisition Manipulation as Ad Fraud
IAB Europe says publishers are selling ad fraud impressions when they pay fraudulent traffic drivers.
-
Google to add controls in Ad Settings for gambling and alcohol ads
The new controls in Ad Settings, for gambling and alcohol ads, enables users to see fewer gambling and alcohol ads.
-
Google launches Story Ads for AMP Web Stories
Web Stories are visible in Google search, Google images, Google Discover, and in the Google App.
-
Google introduces Connected TV apps in the app targeting of DV360
Before, advertisers needed to create a channel list with connected TV-specific app IDs. Now the workflow is similar to mobile apps.
-
Google integrates Soundcast in DV360
Soundcast is a leading audio SSP in France, with audio inventory from Le Figaro, L'Equipe, Les Indés radios, RTL, and Virgin.
-
Amazon launches Sponsored Display audiences in the United States
Sponsored Display audiences enable advertisers to target Amazon's first-party audiences with Sponsored Display ads.
