Google restricts Audience Performance & Page Category reports in DV360
Advertisers can see the audience performance and the contextual performance on Audience Performance & Page Category reports.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Germany's digital ad spend growth slows down due to travel and auto spend break
Germany digital ad spend to grow 0.8% this year.
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Google introduces GA4, the next generation of Google Analytics
Google Analytics 4 properties are the next generation of Google Analytics.
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More than half of Americans plan to do their holiday shopping in November
800 US consumers were surveyed in September 2020.
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Adsquare integrates Nielsen in its Out-of-Home Planner
Countries available include the U.K., Germany, France, Italy, and Spain.
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Google provides SEO guidelines for podcasts
Podcasters can increase discoverability by optimizing the podcasts to show on Google search results.
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Taboola launches a Creative Shop
Taboola's Creative Shop combines data with human expertise.
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Vungle acquires AlgoLift
AlgoLift’s probabilistic approach enables Vungle to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.
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Google introduces support to AMP emails in Gmail
AMP emails to be supported by Gmail, Mail.ru, and Outlook.com.
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Sendinblue launches a Certification for Email Marketing
Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.
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Google extends similar audiences to reach connected TV devices
The seeding audience must contain 500 or more members, and third-party audiences, new mobile, installed apps, or any negatively targeted lists are not supported.
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Google adds support for programmatic deals in Display & Video 360’s forecasting tool
DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.
