Google introduces support to AMP emails in Gmail
AMP emails to be supported by Gmail, Mail.ru, and Outlook.com.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Sendinblue launches a Certification for Email Marketing
Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.
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Google extends similar audiences to reach connected TV devices
The seeding audience must contain 500 or more members, and third-party audiences, new mobile, installed apps, or any negatively targeted lists are not supported.
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Google adds support for programmatic deals in Display & Video 360’s forecasting tool
DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.
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Google updates Display & Video 360 API v1 changing quota limits
Display & Video 360 API v1 has now a default daily limit of 86,400 total requests made to the API per project.
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Disney reorganizes its structure to focus on streaming
Disney is shifting its focus to the growing business: streaming.
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Yelp introduces Ad Goals, Audience Size Estimator, and Keyword Targeting
Yelp says the new features bring more transparency to advertisers.
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Drive-to-store advertising campaigns have a 70% average uplift of in-store traffic, TabMo finds
TabMo today released benchmarks for drive-to-store advertising campaigns.
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Innovid, Jivox, Clinch, and Flashtalking named leaders of Creative Advertising Technologies
Forrester today released the score for the Creative Advertising Technologies companies in the Q4 2020.
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Google adds YouTube Engagements in the attribution reports
Advertisers need to opt-in for the cross-network attribution beta in Google Ads.
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CallTrackingMetrics integrates Snapchat, Symplify, AB Tasty, and Gong
CallTrackingMetrics is a call tracking & contact center solution. Advertisers use CallTrackingMetrics integrations to optimise media buying, sales, and customer experience.
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Microsoft opens Digital Marketing Center
Digital Marketing Center to manage the campaigns for free.
