Amazon releases Amazon Advertising API
The Amazon Advertising API lets advertisers to take reports.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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OAAA creates a working group to establish standards for OOH in OpenRTB
The Out of Home Advertising Association (OAAA) this month has created a working group to establish standards for OOH in OpenRTB.
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Amazon introduces bulk device targeting in Amazon DSP
Device targeting enables advertisers to target specific devices or environments, like mobile web or desktop.
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Amazon DSP introduces bulk edit of supply bids and total budget
Bulk edits enables advertisers to edit multiple Line Items at the same time in Amazon DSP.
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Amazon launches a Shopper Panel
Amazon Shopper Panel to be used on ad measurement, retail insights, and intelligence. Shopper Panel is only available in the US.
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Semcasting launches Activate, a new cookie-free audience and attribution platform
Semcasting developed a platform that does attribution, build audiences, is connected with DSPs, social platforms, and has CRM onboarding, all connected with an omnichannel identity graph.
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Google still investing in Campaign Manager, the adserver for buyers
Google guarantees that it will continue to invest in Campaign Manager, as the digital ads ecosystem evolves with an increased focus on privacy, new regulations, and changes in technology platforms.
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DOJ and 11 US states hit Google with an antitrust lawsuit
The antitrust case 1:20-cv-03010 was submitted today in the United States District Court for the District of Columbia. Google replied saying this is a "deeply flawed lawsuit."
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TPS Engage’s DOOH DSP partners with Adsquare
TPS Engage’s DOOH DSP services over 100.000 digital billboards in 25 countries.
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Google to remove the Insights Tab from Campaign Manager
Google says the Insights Tab from Campaign Manager had low usage.
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Google restricts Audience Performance & Page Category reports in DV360
Advertisers can see the audience performance and the contextual performance on Audience Performance & Page Category reports.
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Germany's digital ad spend growth slows down due to travel and auto spend break
Germany digital ad spend to grow 0.8% this year.
