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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9765 Articles
Social   -   May 10, 2024 Nintendo Switch discontinues Social Media integration for friend suggestions and sharing
Nintendo Switch

Nintendo yesterday announced upcoming changes to social media integration features on the Nintendo Switch console. These changes, taking effect on June 10, 2024, will affect how users share content and connect with friends through the console.

by Luis Rijo
Data   -   May 10, 2024 Comscore reports Mixed Q1 2024, navigates challenges in measurement landscape
Comscore reports Mixed Q1 2024

Comscore (NASDAQ: SCOR) this week released its financial results for the first quarter ended March 31, 2024. The report highlights a mixed bag for Comscore, with some areas showing growth and others facing headwinds.

by Luis Rijo
Display   -   May 10, 2024 PubMatic reports strong Q1 2024, boosted by Supply Path Optimization and CTV growth
PubMatic reports strong Q1 2024, boosted by Supply Path Optimization and CTV growth

The report highlights the company's success in the programmatic advertising market, with a particular emphasis on growth in Supply Path Optimization (SPO) and Connected TV (CTV) advertising.

by Luis Rijo
Display   -   May 10, 2024 AppLovin reports strong Q1 2024, highlighting growth in mobile advertising and software platform
Revenue from the software platform reached $678 million in Q1 2024

AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.

by Luis Rijo
Display   -   May 10, 2024 The Trade Desk reports strong Q1 2024, underscores growth in programmatic advertising
The Trade Desk

The report highlights the company's continued growth in programmatic advertising, a method of buying digital ad space through automated auctions in real-time.

by Luis Rijo
Video   -   May 09, 2024 Magnite reports solid Q1 2024 results, exceeding CTV revenue guidance
Magnite reports solid Q1 2024 results, exceeding CTV revenue guidance

The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.

by Luis Rijo
Data   -   May 09, 2024 LG Ad Solutions embraces Unified ID 2.0
Unified ID 2.0

Developed by The Trade Desk, UID2 is an identifier designed to function within the evolving identity landscape of the open internet.

by Luis Rijo
Display   -   May 09, 2024 The New York Times reports strong Q1 2024 results, fueled by digital growth
The New York Times reports strong Q1 2024 results, fueled by digital growth

The New York Times Company added a significant number of new digital-only subscribers (210,000) compared to the previous quarter.

by Luis Rijo
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