Microsoft opens Digital Marketing Center
Digital Marketing Center to manage the campaigns for free.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google rolls out 3D Swirl creatives in DV360
3D Swirl creatives run in display, on the ad sizes 300x250, 300x600, and 336x280.
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Amazon rolls out Custom Headline and Logo worldwide in Sponsored Display
Advertisers can now introduce their logo and a custom headline on the Sponsored Display ads.
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Minute Media taps Triton Digital for audio monetization
Minute Media will use Triton’s suite of podcast technology to power the delivery, monetization, and measurement of its podcast content.
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Google releases Click Conversion Measurement API
Google last month released Click Conversion Measurement API for tests. Google says Click Conversion Measurement API aims to enable marketers to know whether an ad click resulted in a conversion on another site, without connecting the identity of the user across both sites.
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Nearly half of the advertisers plan to add money back into the budget in Q4, finds study
The research was conducted by OpenX and The Harris Poll.
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Brazil accounts for 61% of all smartphones in South America
Flurry Analytics this month stated that Brazil accounts for 61% of all smartphones in South America.
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TikTok was the app most downloaded worldwide last month
Brazil and the United States were the countries contributing more to the TikTok downloads.
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Smart launches Smart Buyer Connect (SBC)
Smart Buyer Connect provides buyers with insights of the inventory available in Smart exchange.
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Twilio to acquire Segment for $3.2 billion
The cloud communications company Twilio is acquiring the CDP Segment.
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FreeWheel sees record spending in Strata Platform’s ePort platform
FreeWheel says Strata Platform’s ePort platform broke the spend records in orders sent to local broadcasters and rep firms last month.
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Google to launch Combined Audiences for YouTube in DV360
Combined Audiences enables advertisers to combine first-party audiences with third party audiences, or Google audiences (demographics and affinities).
