Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Clean.io this year saw a surge in malicious ad activity related with the COVID-19 pandemic. Matt Gillis, CEO of clean.io, wrote the lower CPMs and an increase in traffic have created the perfect storm for bad actors to disrupt end-user experiences and impair publisher monetization.
Criteo this week announced the financial results for the first quarter ended on March 31. Criteo’s revenue decreased 10% year-over-year. Criteo’s revenue for the first quarter of 2020 was $503 million. Criteo’s revenue for the Q1 2019 was $558 million.
DeepCrawl this week launched a testing tool for SEO. The Automator tool enables developers to test their code for SEO impact before pushing to production.
Pixalate this week announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
Google this week added Google Analytics audiences, acquisition, and behavior data into the reports in Data Studio.
Google this week added Google Maps into the reports in Data Studio. Google says Google Maps in Data Studio are highly customizable and integrate with any data source that contains valid geo fields. Until now, Data Studio only had static geo maps.
Google last month dropped the deadline to force parallel tracking on video campaigns. The previous deadline was June 15, 2020. Before was March 31, 2020.
Google last month announced the expansion of identity verification to all advertisers. Identity verification was until now only for political advertisers. Identity verification was introduced in 2018.
Centro last month announced the expansion of the certification programs with free virtual summits for clients and partners.
Google this week said it has blocked and removed 2.7 billion bad ads in 2019.
Peer39 this month announced the integration of NewsGuard’s database of trust ratings for thousands of news and information websites.
Google this month adopted the SpecialAnnouncement markup, a way that websites can use to highlight COVID-19 announcements on search results.
