Google to sunset Message Extensions in Google Ads
Google last month announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts. The sunset date is January 27, 2020.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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ProtonMail launches ProtonCalendar, a calendar fully encrypted
ProtonMail this week launched a calendar directly available from the ProtonMail inbox. A calendar on ProtonMail was a long-waited product, often requested by ProtonMail users.
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Bing to start crawling all websites with the new Microsoft Edge
Bing this month announced that is adopting the new Microsoft Edge, as the engine to run JavaScript and render web pages, using then this data on Bing Search.
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France fines Google over advertiser suspensions on Google Ads
The Autorité de la Concurrence, the French competition watchdog, this month fined Google for abuse of dominant position in the search advertising market.
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UK adults spent more time with digital media than with traditional media for the first time in the UK
By the end of 2019, UK adults will have spent a daily average of 5 hours, 16 minutes (5:16) with digital media. This represents 52.2% of media consumption. According to eMarketer, this is the first time, in the UK, that UK adults spent more time with digital media
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Acxiom integrates its data on AWS Data Exchange
Acxiom last week announced that it has integrated its data on AWS Data Exchange, a service from Amazon Web Services (AWS) that enables the use of third-party data in the cloud. AWS Data Exchange will provide access to Acxiom’s expansive aggregated data for marketing analytics, including data from
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Adelphic integrates IAS custom keyword optimization pre-bid
Adelphic DSP last week announced that integrated pre-bid custom keyword optimization from Integral Ad Science (IAS). Adelphic says is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, improving brand safety and reducing wasted spend on undesirable inventory. According
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Amazon introduces a simplified sponsored ads registration on Amazon DSP
Amazon last week announced a simplified sponsored ads registration for agencies and marketers who advertise on behalf of vendors. Kevin Cafaro, Sr. Product Manager at Amazon says that advertisers can now quickly register new advertising accounts.
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Pandora and AdsWizz are now TAG certified against ad fraud
Pandora this week announced that is now certified by TAG with the seal “Certified Against Fraud”. According to Pandora, the certification covers all Pandora inventory. Pandora says that both Pandora and AdsWizz have jointly completed a number of initiatives to earn the TAG Certified Against Fraud Seal, and to ensure
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26% of Android ad transactions are invalid traffic, Pixalate identifies
This month, Pixalate released the 2019 Mobile Advertising Supply Chain Safety Report – series Google Play Store – where it states that 26% of Android ad transactions are invalid traffic, and ~33% of ad transactions go to brand-unsafe apps.
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Index Exchange taps Haruyo Kagawa from Unruly in Japan
Index Exchange yesterday announced that has hired Haruyo Kagawa as Managing Director in Japan. Haruyo Kagawa was Country Manager, Japan at Unruly, and before was in Yahoo Japan, Amazon and Facebook. “At Index Exchange, we understand the importance of aligning with our Japanese partners to ensure their programmatic efforts are
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GroupM to beat record annual billings, with more than $50B this year
GroupM this week announced that will close 2019 with more than $50B in annual billings for the first time, according to COMvergence’s projections GroupM is WPP’s media investment group and has 3 agencies in the top five of global media agency networks based on billings. The number 2
