Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9787 Articles

Search - Mar 05, 2024 UK Google Ads policy loosens restrictions on Teeth Whitening products

The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.

by Luis Rijo

Data - Mar 05, 2024 Google Analytics 4 introduces the 'Primary Channel Group' for enhanced traffic reporting

This new feature streamlines historical reporting and customization for marketing and analytics teams.

by Luis Rijo

Display - Mar 05, 2024 Google Ads introduces "Solutions" for Easier Automation and Reporting

Designed for advertisers of all levels, Solutions offers a streamlined way to generate performance reports, automate common tasks, and customize workflows.

by Luis Rijo

Video - Mar 05, 2024 Pixalate Report: 869 Connected TV Apps Delisted in Q4 2023

The report highlights a concerning trend: 869 connected TV (CTV) apps were removed from popular app stores in Q4 2023, including top apps like FOX NOW: Watch TV & Sports and Newsmax for TV.

by Luis Rijo

Data - Mar 05, 2024 Similarweb expands Digital Marketing Intelligence with Admetricks acquisition

The acquisition bolsters Similarweb's position as a comprehensive advertising intelligence solution, giving businesses critical insights into online advertising strategies.

by Luis Rijo

Data - Mar 05, 2024 Comscore and TEGNA partner for comprehensive Audience Measurement

Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.

by Luis Rijo

Data - Mar 04, 2024 MyHeritage launches OldNews.com for historical newspaper exploration

MyHeritage, a leading family history platform, today announced the launch of OldNews.com. This new website offers a vast collection of historical newspapers, aiding genealogists, researchers, and history enthusiasts in their explorations.

by Luis Rijo

Search - Mar 04, 2024 Microsoft Advertising launches Performance Max campaigns globally

Microsoft Advertising today announced the global rollout of Performance Max (PMAX) campaigns, a new automated campaign type designed to streamline advertising efforts and maximize results across Microsoft's platforms.

by Luis Rijo