Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this month introduced the auction-time bidding in Search Ads 360. Search Ads 360 is the product from Google Marketing Platform for search. Google Ads’s Auction-Time Bidding uses machine learning to set bids at auction-time by factoring signals that help predict performance. Google says that signals
Google this week changed the campaign creation flow in Google Ads. The change in Google Ads makes it easier to select the conversion goal, saving extra time for advertisers. Advertisers can now select the conversions on the first step of the campaign creation. Jeannie Zhang, Product Manager at Google Ads,
Google this week make Store Visits’ Smart Bidding available for all advertisers in Google Ads. Store Visits is available as a goal for Search and Shopping campaigns. John Chen, Group Product Manager at Google Ads, wrote that nowadays over 70% of advertisers already use Smart Bidding, but until now advertisers
Google this week launched AdMob API. Before, publishers had to use AdSense API to access AdMob stats. Google says this was a suboptimal solution, as AdSense uses different ad metric definitions than AdMob, resulting in inconsistent reporting. According to Google, AdMob API’s metrics are consistent with those in the
Google this month has enhanced the AdMob SDK. Google says that with the new SDK version publishers will be able to get more insights into how your users are interacting with the apps and engaging with the rewarded ads. To use the new AdMob reporting features, publishers need to update
Roku this month released a study predicting that streaming TV viewers can surpass traditional pay TV viewers in five years. The Roku study points the reasons driving the acceleration of streaming: * Viewers are becoming more aware of and adopting streaming services that include network and live programming. * Viewers enjoy the
Teads this week unveilled Teads for Publishers, a new self-serve platform that enables publishers to create incremental revenue streams, via video and display. With Teads for Publishers, publishers can sell their inventory either directly or programmatically through private marketplace (PMP) Deal IDs. Teads for Publishers include Teads Prediction AI
Facebook today announced that it is asking all app publishers and developers to upgrade to the Audience Network SDK 5.4 and above before March 3, 2020. Facebook says that the new FAN (Facebook Audience Network) SDK provides access to the newest features, format iterations, improved stability and helps publishers
Google last week launched the support for Outcome Based Buying in DV360. Advertisers can now pay for clicks while optimizing for CPA. Before, DV360 only supported buying on a cost per thousand impressions (CPM) basis. Outcome based buying is available for all display campaigns with a post-click conversion goal
Google last week introduced a new feature in DV360 that enables automated bidding to take into consideration the floor prices on the private deals (PMPs), now named by Google as non-guaranteed fixed inventory. Deepti Bhatnagar, Group Product Manager – Display & Video 360 at Google, wrote that the automated bidding
Xaxis this month announced that, together with Mediacom Hong Kong, achieved an increase in online sales of 46% and 37% in Taiwan and Hong Kong respectively, for Timberland. Xaxis used a dynamic creative optimization (DCO) to achieve the results. According to Xaxis, by coupling DCO with a data-driven strategy,
Google this week announced that it has updated the Responsive Ad Unit in AdSense. The update was an improvement on the sizing to allow better performance on desktop, said Google in the help center.
