Facebook launches movie reminder ads and movie showtime ads
Facebook this week launched movie reminder ads and movie showtime ads.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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U.S. digital advertising revenues hit the strongest Q1 on record
U.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter of 2019, IAB announced this month.
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Amobee launches a data marketplace for connected TV
Amobee this month launched a data marketplace for connected TV advertising.
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LinkedIn creates an Audience Engagement API
LinkedIn created an Audience Engagement API. The first partners with access are Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr.
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Google integrates Open Measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs
Google this week announced that it has integrated the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) SDK and into Interactive Mobile Ads (IMA) SDK.
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SevenOne Media and IP Deutschland join forces to sell addressable TV and online video via Active Agent
ProSieben (SevenOne Media) and RTL (IP Deutschland) are creating a walled garden to sell addressable TV and online video to advertisers. The DSP from the joint venture between ProSiebenSat.1 and Mediengruppe RTL Deutschland is Active Agent. The Joint venture is d-force, and each company owns 50%. The German
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80% of the consumers will reduce or stop buying a product if advertised in dangerous content
TAG this week revealed a study that highlights the financial risk to brands from a brand safety crisis involving their advertising.
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Google Ad Manager API updated to include new reporting dimensions and allowed formats in programmatic
Google this week updated Google Ad Manager API (new version v201908) to include new reporting dimentions.
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Triton Digital secures the IAB Tech Lab Podcast Measurement Compliance verification
Triton Digital this week announced that it is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification.
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Pinterest opens an office in Sydney
Pinterest is opening an office Sydney, the company announced yesterday. The Australian office will serve Pinners, creators and businesses in Australia and New Zealand. According to Pinterest, Pinners in the two countries save nearly 4 million ideas to Pinterest each day. Pinterest’s Australian office is led by newly appointed
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Uber hires Thomas Ranese as Vice President of Global Marketing
Uber this week announced the hiring of Thomas Ranese for the Vice President of Global Marketing role.
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Index Exchange Earns “TAG Platinum” status by securing all 4 tag seals
Index Exchange obtained the four Trustworthy Accountability Group (TAG) Seals.
