Data Featured LG Ad Solutions embraces Unified ID 2.0 Developed by The Trade Desk, UID2 is an identifier designed to function within the evolving identity landscape of the open internet.
Display The New York Times reports strong Q1 2024 results, fueled by digital growth The New York Times Company added a significant number of new digital-only subscribers (210,000) compared to the previous quarter.
Search Featured Perion reports mixed Q1 Results, highlighting growth in CTV and Retail Media The report paints a mixed picture, showcasing growth in certain areas alongside challenges in others.
Audio Featured Wondery unveils Ad Analytics Suite, aiming to shake Up podcast measurement landscape Wondery yesterday announced the launch of Wondery Ad Analytics, a new suite of tools designed to enhance transparency, performance measurement, and overall campaign effectiveness for advertisers in the podcast space.
Display Taboola reports strong Q1 2024 results exceeding expectations Taboola reported strong revenue growth of 26% year-over-year (YoY) to $414 million in Q1 2024, exceeding analyst expectations.
Data IAS releases Media Quality Report 2024: Fraud, Viewability, and Brand Risk trends Integral Ad Science (IAS), a leading digital media measurement and verification company, released the 19th edition of its Media Quality Report (MQR) on May 7, 2024.
Social Bluesky upcoming Product Roadmap focused on User Experience and Functionality Bluesky this week unveiled its product roadmap for the coming months. The roadmap prioritizes long-requested features and quality-of-life improvements for the Bluesky app, aiming to enhance user experience and functionality.
Data Similarweb reports quarter 2024 results, highlighting growth and profitability The company reported sustained momentum in both top and bottom-line performance, demonstrating healthy financial growth.
Data Featured DoubleVerify stock tumbles after lowering Revenue Guidance Shares of DoubleVerify (DV) plunged nearly 39% on Wednesday after the advertising technology company reported mixed first-quarter results and lowered its full-year revenue guidance.
Video Malformed Bundle IDs plague Connected TV advertising Bundle IDs are unique identifiers assigned to apps on streaming devices like Roku or Amazon Fire TV.
Data GA4 introduces Saved Comparisons Google Analytics 4 (GA4) this week introduced a feature called Saved Comparisons.
Video Innovid reports solid Q1 2024, exceeding revenue expectations in Connected TV market The report revealed positive financial performance, with revenue exceeding analyst expectations.
Video Featured Disney reports mixed Q2 Earnings: streaming growth offset by park downturn The report revealed a mixed bag of results, with strong growth in the company's streaming services balanced by a decline in revenue from its Parks, Experiences and Products (PEP) segment.
Search Featured Hotel Ads: reduced visibility and increased reliance on intermediaries The implementation of the DMA in the EU has significantly impacted hotel distribution on Google Hotel Ads.
Retail Featured Amazon makes a splash in South Africa: e-commerce giant launches local marketplace Amazon yesterday officially entered the South African e-commerce market with the launch of amazon.co.za.
Social Featured SKAdNetwork takes root on Reddit: deeper post-install insights for app install campaigns This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.
Social Featured Reddit reports strong User Growth and Revenue Increase in Q1 2024 The report highlights significant growth in user engagement and revenue, marking a positive start for the company following its recent IPO.
Search Featured Site Reputation Abuse: manual reviews currently underway Sullivan's tweet clarifies that Google is currently enforcing the Site Reputation Abuse Policy through manual reviews.
Data Featured Grok expands to the UK market Large language model (LLM) platform Grok this week announced its official launch in the UK market.
Search Featured The future of Google's Disavow links tool The discussion centered around the continued relevance of the tool in light of Bing's decision to remove its disavow tool in 2023.
Mixed Reality Apple Arcade announces new Games This announcement highlights Apple's commitment to expanding its game library and providing fresh content for subscribers.
Retail Featured Amazon launches Boost feature for posts Amazon last month announced a new feature designed to streamline brand building for advertisers on its platform. This update integrates Amazon Posts, a free organic content creation tool, with Sponsored Brands ads, a pay-per-click advertising solution.
Search Featured Google Search updates, helpful content, and recovery: a guide for marketers On April 29, 2024, a conversation on Twitter between SEO professional Thomas Jepsen and Google's John Mueller, a Search Relations team lead, shed light on website recovery following Google's recent Helpful Content Update (HCU).
Search Featured Google launches Performance Max for Marketplaces This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.
Audio Featured Understanding Light and Heavy audio listeners New research from Edison Research sheds light on the audio consumption habits of Americans, revealing a clear distinction between "heavy listeners" and "light listeners."
