Available in the US: Bing in-market audiences increase conversion rates up to 48%

Bing last week announced the launch of new audiences: in-market audiences. In-market audiences were in beta since last year, and now the audiences were released in the USA for all advertisers.
In-Market audiences are lists of users that are in-market for a particular purchase category. Bing Ads uses signals across Bing, MSN and other Microsoft services. According to Bing, in-Market audience lists can help advertisers to increase conversions and improve bids and targeting.
The first in-market audiences on Bing were Apparel/Cloting, Finance (Credit/Loans/Insurance), Toys & Games, Home Decor, Telephony, Gifts, Travel & Tourism, and Vehicles. Now there are many more in-market audiences available at Bing Ads (see below).
Bing says that pilot participants have been seeing strong results from in-market audiences, reaching up to 28% higher click-through rates and up to 48% higher conversion rates.

How to use in-market audiences on Bing?

In-market audiences are available on Audiences, under Campaign page. Advertisers need to click on create association, select in-market audiences, and associate the audiences to the ad group.
Bing advises to associate the In-market Audiences to existing top-performing ad groups as “bid only” with 20% bid adjustment, and monitor for 2 weeks.

In-market audiences available on Bing Ads

• /Apparel & Accessories
• /Apparel & Accessories/Activewear
• /Apparel & Accessories/Clothing
• /Apparel & Accessories/Formal Wear
• /Apparel & Accessories/Formal Wear/Bridal Wear
• /Apparel & Accessories/Handbags
• /Apparel & Accessories/Lingerie
• /Apparel & Accessories/Luggage
• /Apparel & Accessories/Men's Apparel
• /Apparel & Accessories/Outerwear
• /Apparel & Accessories/Perfumes & Fragrances
• /Apparel & Accessories/Shoes
• /Apparel & Accessories/Shoes/Athletic Shoes
• /Apparel & Accessories/Shoes/Boots
• /Apparel & Accessories/Swimwear
• /Apparel & Accessories/Women's Apparel
• /Arts & Entertainment/Movies & Films
• /Autos & Vehicles
• /Autos & Vehicles/Auto Parts & Accessories
• /Autos & Vehicles/Auto Parts & Accessories/Automotive Electronic Components
• /Autos & Vehicles/Auto Parts & Accessories/Car Batteries
• /Autos & Vehicles/Auto Parts & Accessories/High Performance & Aftermarket Auto Parts
• /Autos & Vehicles/Auto Parts & Accessories/Wheels & Tires
• /Autos & Vehicles/Auto Repair & Maintenance
• /Autos & Vehicles/Auto Repair & Maintenance/Brake Service & Repair
• /Autos & Vehicles/Motor Vehicles
• /Autos & Vehicles/Motor Vehicles/Cars & Trucks
• /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Classic Vehicles
• /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Convertibles
• /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Hybrid & Alternative Vehicles
• /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Luxury Vehicles
• /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Off-Road Vehicles
• /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Pickup Trucks
• /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Sedans
• /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Sports Cars
• /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Station Wagons
• /Autos & Vehicles/Motor Vehicles/Used Motor Vehicles
• /Autos & Vehicles/Vehicles (Other)/Bicycles & Accessories
• /Autos & Vehicles/Vehicles (Other)/Campers & RVs
• /Autos & Vehicles/Vehicles (Other)/Commercial Vehicles
• /Baby & Children's Products/Baby & Children's Apparel/Children's Apparel
• /Baby & Children's Products/Diapers & Baby Hygiene Products
• /Beauty Products & Services
• /Beauty Products & Services/Hair Care Products
• /Beauty Products & Services/Makeup & Cosmetics
• /Beauty Products & Services/Skin Care Products
• /Business Services/Advertising & Marketing Services
• /Business Services/Advertising & Marketing Services/SEO & SEM Services
• /Business Services/Agriculture [segment has been retired]
• /Business Services/Building Construction & Maintenance
• /Business Services/Building Construction & Maintenance/Building Materials & Supplies
• /Business Services/Business Technology/Business & Productivity Software/E-Commerce & Retail Software
• /Business Services/Business Technology/Network Systems & Services
• /Business Services/Food Service Industry
• /Business Services/Industrial Manufacturing
• /Business Services/Office
• /Business Services/Retail Trade
• /Computers & Peripherals/Computer Accessories & Components
• /Computers & Peripherals/Computer Accessories & Components/Memory & Storage
• /Computers & Peripherals/Computers/Desktop Computers
• /Computers & Peripherals/Computers/Laptops & Notebooks
• /Consumer Electronics
• /Consumer Electronics/Audio
• /Consumer Electronics/Audio/Car Audio
• /Consumer Electronics/Audio/Pro Musician & DJ Equipment
• /Consumer Electronics/Game Consoles
• /Consumer Electronics/GPS & Navigation
• /Consumer Electronics/Televisions
• /Consumer Electronics/Televisions/HDTVs
• /Education/Post-Secondary Education
• /Education/Post-Secondary Education/Business Education
• /Education/Primary & Secondary Schools (K-12)
• /Employment
• /Employment/Accounting & Finance Jobs
• /Employment/Clerical & Administrative Jobs
• /Employment/Government & Public Sector Jobs
• /Employment/Health & Medical Jobs
• /Employment/Legal Jobs
• /Financial Services/Banking Services/Savings Accounts
• /Financial Services/Credit & Lending
• /Financial Services/Credit & Lending/Auto Loans
• /Financial Services/Credit & Lending/Business Loans
• /Financial Services/Credit & Lending/Credit Cards
• /Financial Services/Credit & Lending/Loans
• /Financial Services/Credit & Lending/Mortgage
• /Financial Services/Credit & Lending/Mortgage/Home Equity Loans
• /Financial Services/Credit & Lending/Mortgage/Home Purchase Loans
• /Financial Services/Credit & Lending/Mortgage/Mortgage Refinancing
• /Financial Services/Credit & Lending/Personal Loans
• /Financial Services/Credit & Lending/Student Loans
• /Financial Services/Financial Planning
• /Financial Services/Insurance
• /Financial Services/Insurance/Auto Insurance
• /Financial Services/Insurance/Health Insurance
• /Financial Services/Insurance/Health Insurance/Supplemental Health Insurance
• /Financial Services/Insurance/Home Insurance
• /Financial Services/Insurance/Life Insurance
• /Financial Services/Insurance/Travel Insurance
• /Financial Services/Investment Services
• /Financial Services/Tax Services
• /Gifts & Occasions/Gift Delivery
• /Gifts & Occasions/Personalized Gifts
• /Hobbies & Leisure/Toys & Games
• /Home & Garden
• /Home & Garden/Home & Garden Services/Architectural Services
• /Home & Garden/Home & Garden Services/General Contracting & Remodeling Services
• /Home & Garden/Home & Garden Services/Home Cleaning Services
• /Home & Garden/Home & Garden Services/Interior Design & Decorating Services
• /Home & Garden/Home & Garden Services/Landscape Design
• /Home & Garden/Home & Garden Services/Pest Control
• /Home & Garden/Home & Garden Services/Plumbing Services
• /Home & Garden/Home & Garden Services/Roofing Services
• /Home & Garden/Home & Garden Services/Yard Garden & Patio
• /Home & Garden/Home & Garden Services/Yard Garden & Patio/Yard & Garden Equipment & Supplies
• /Home & Garden/Home Appliances/Microwaves
• /Home & Garden/Home Appliances/Small Appliances/Coffee & Espresso Makers
• /Home & Garden/Home Appliances/Small Appliances/Juicers & Blenders
• /Home & Garden/Home Appliances/Vacuums
• /Home & Garden/Home Decor
• /Home & Garden/Home Decor/Curtains & Window Treatments
• /Home & Garden/Home Decor/Fireplaces
• /Home & Garden/Home Furnishings
• /Home & Garden/Home Furnishings/Antiques & Collectibles
• /Home & Garden/Home Furnishings/Living Room
• /Home & Garden/Home Improvement
• /Home & Garden/Home Improvement/Kitchen & Bathroom Cabinets
• /Home & Garden/Home Improvement/Tools
• /Home & Garden/Kitchen & Dining
• /Home & Garden/Outdoor Items/BBQs & Grills
• /Personal Services/Health Conditions & Concerns
• /Personal Services/Legal
• /Personal Services/Pharmacy
• /Real Estate
• /Real Estate/Commercial Properties
• /Real Estate/Moving & Relocation
• /Real Estate/Residential Properties/Residential Properties (For Rent)/Apartments (For Rent)
• /Real Estate/Residential Properties/Residential Properties (For Sale)/Apartments (For Sale)
• /Real Estate/Residential Properties/Residential Properties (For Sale)/Houses (For Sale)
• /Social/Community Service & Social Organizations
• /Social/Restaurants
• /Social/Restaurants/Restaurant Take-out & Delivery
• /Software
• /Software/Business & Productivity Software
• /Software/Design Software
• /Sports & Fitness
• /Sports & Fitness/Fitness Products & Services/Exercise Equipment
• /Sports & Fitness/Sporting Goods
• /Sports & Fitness/Sporting Goods/Golf Equipment
• /Sports & Fitness/Sports
• /Telecom
• /Telecom/Internet Service Providers
• /Telecom/Telephony
• /Travel
• /Travel/Air Travel
• /Travel/Car Rental
• /Travel/Cruises
• /Travel/Hotels & Accommodations
• /Travel/Hotels & Accommodations/Hotels
• /Travel/Hotels & Accommodations/Hotels, Motels & Resorts
• /Travel/Hotels & Accommodations/Vacation Rentals
• /Travel/Last Minute Travel
• /Travel/Transportation & Excursions
• /Travel/Travel Booking Services
• /Travel/Travel Media & Publications
• /Travel/Travel Media & Publications/City & Local Guides
• /Apparel & Accessories/Jewelry & Watches/Watches
• /Employment/IT & Technical Jobs
• /Employment/Temporary & Seasonal Jobs
• /Home & Garden/Home & Garden Services/Locksmith Services
• /Home & Garden/Home Furnishings/Bedroom
• /Home & Garden/Home Furnishings/Kitchen & Dining Room
• /Software/Video Software