JamLoop launched ActiveVoter™ on February 26, 2026, a connected television advertising product that dynamically removes already-voted households from ad delivery, partnering with Aristotle to use state-reported early and absentee voting data. The announcement, made from Walnut Creek, California, targets a persistent and measurable inefficiency in political CTV campaigns: spending money reaching people who have already cast their ballots.

The scale of the problem is not hypothetical. According to the US Census Bureau, 60% of voters cast their ballots early or by mail in 2024. That figure, cited directly in the launch announcement by JamLoop CEO Leif Welch, means that more than half of the electorate was potentially unreachable through persuasion by Election Day - yet campaigns continued serving those households impressions anyway. "Starting now, campaigns will no longer waste dollars on voters who have already cast ballots or settle for platform minimums that drive up frequency and bloat," said Welch in the announcement.

The technical architecture

ActiveVoter integrates state-reported early voting files directly into JamLoop's audience segment infrastructure. As ballots are cast and states update their public early vote records, the system removes those household identifiers from active targeting segments. The exclusion logic is tuned specifically to early vote windows, meaning the audience composition shifts continuously throughout a campaign rather than being set once at launch.

The data powering the exclusion layer comes from Aristotle, a political data company that has operated in the space for four decades. Aristotle's files include early and absentee voting records natively embedded within JamLoop's platform. According to John Aristotle Phillips, CEO of Aristotle, "With early and absentee voting now accounting for a significant share of ballots cast, ActiveVoter aligns CTV strategy to real-world voting behavior - designed for how modern elections are actually won."

The targeting does not stop at exclusion. ActiveVoter also draws on first-party voter files alongside behavioral, geographic, and political data, including Voter ID from specialized political data partners. Those partners include L2, i360, Aristotle itself, and TargetSmart - covering the main voter file providers used across campaigns of different ideological affiliations and budget levels.

Geographic precision reaches down to district, county, DMA, and ZIP code level. JamLoop's platform claims access to 125 million or more U.S. households for local delivery. Creative formats supported include 15-second and 30-second spots as well as interactive units, and the system supports dynamic creative sequencing for different campaign phases - persuasion messaging, get-out-the-vote efforts, and turnout modeling can each run distinct rotations.

Why it matters now

The 2026 general election cycle is the immediate commercial target for the product. ActiveVoter is available to political advertisers, consultants, and agencies across the full range of race types, from down-ballot contests to national advocacy. JamLoop offers the product with no minimum spend requirement, a meaningful distinction in a space where large CTV platforms often impose floor pricing that affects how budgets are structured.

The broader context matters here. CTV's share of media budgets doubled from 14% in 2023 to 28% in 2025, with 72% of marketers planning increased programmatic investment. Political advertisers have followed that trajectory, but the tools for managing the specific dynamics of election cycles - shrinking voter pools, time-sensitive exclusion logic, data that changes daily - have not kept pace with general market infrastructure.

Welch described that gap explicitly: "Unlike generic CTV buys, ActiveVoter is built for the political cycle, providing data that moves as fast as campaigns, with exclusion logic tuned to early vote windows and audience updates based on state-reported voting files, and targeting that adapts to buyer strategies - from persuasion to GOTV to turnout modeling."

The claim that this capability "is largely unavailable elsewhere in the political advertising ecosystem" at scale appears in the press release without specific competitive qualification. What is clear from the technical description is that embedding exclusion logic based on live state voting files, natively within audience segments rather than as a post-processing step, does require a data integration that not every CTV DSP has built. The partnership with Aristotle provides the data backbone; JamLoop's platform provides the execution layer.

Real-time reporting and campaign controls

Alongside the exclusion logic, JamLoop's platform includes live reporting at the IP and device level, real-time dashboards, and in-flight pacing controls. Brian Haldeman, Senior Vice President of Marketing at Pinnacle Communications Resource Group, cited this visibility in the accompanying materials: "JamLoop gives us up-to-the-hour visibility at the IP and device level allowing us to make adjustments for campaign optimization."

Pacing can be aligned to early vote windows, primary election periods, and general election windows. Budget controls are designed for political timelines rather than standard commercial campaign calendars. The managed service, self-serve, and white-label options mean that agencies of different sizes and operational preferences can access the product without requiring a specific buying model.

The supply side spans more than 300 premium streaming publishers, including news, sports, and multicultural inventory. Battleground market delivery is specifically noted, which reflects the geographic concentration of meaningful voter contact in competitive races. Cross-device reach extends beyond CTV to coordinated digital placements.

Industry context: the efficiency problem in political CTV

The inefficiency problem ActiveVoter targets is structural. Political advertising programmatic tools have been expanding for several years, with platforms building out access to CTV inventory and creative review workflows ahead of the 2024 cycle. The US political advertising market was projected to reach $10.2 billion in the 2024 election cycle, with a significant portion directed toward digital and CTV.

But the growth in spend has not been matched by equally sophisticated tools for managing when to stop targeting a voter. General digital advertising has developed frequency capping, audience suppression for converters, and exclusion lists for customers. Political advertising has a specific analog to that problem - the voter who has already acted - and the data to identify that voter exists in state records. The challenge is integrating those records fast enough to be useful within a campaign cycle measured in weeks rather than quarters.

Measurement and attribution remain the top challenges cited by CTV advertisers, with 73% of advertisers identifying them as primary concerns. For political campaigns specifically, impression efficiency carries direct financial consequences. A wasted impression in a competitive Senate race is not just an abstract metric failure - it is budget that did not reach a persuadable voter who has not yet decided.

CTV has increasingly drawn attention for the mismatch between its growing budget share and the maturity of tools for managing delivery precisely. The standardization of ad formats, measurement approaches, and audience infrastructure has been ongoing throughout 2025, with the IAB Tech Lab publishing CTV ad format standards in December 2025. Political-specific tooling has been slower to develop.

ActiveVoter's launch represents a specific application of real-time data integration - the same principle underlying other recent CTV infrastructure developments, applied to a dataset that is unique to political advertising: the public early voting record. Whether campaigns adopt it at scale will depend partly on how well the data latency works in practice. State reporting timelines for early voting vary, and the quality of the exclusion logic will depend directly on how quickly those files are reflected in Aristotle's data and then propagated into JamLoop's segments.

Implications for the marketing community

For political media buyers, the immediate practical question is whether the cost of using ActiveVoter - through whatever pricing structure JamLoop applies - is justified by the impression savings. The answer will depend on the early vote rate in specific states and races. In states where early voting runs above 60%, eliminating already-voted households from delivery could materially change how remaining budget is allocated in the final two to three weeks of a campaign.

For the wider programmatic advertising community, the product is a specific instance of a broader capability: using real-world behavioral data to continuously update audience composition during campaign flight. That principle is not new. Retail advertisers suppress purchaser audiences from conversion campaigns routinely. What ActiveVoter adds is the application of publicly available civic data - something that exists in no other advertising vertical - to the same suppression logic.

As CTV budget allocation continues rising and the channel matures beyond awareness into performance-driven buying, the expectation that audience segments update in near real-time will expand. Political advertising, with its unusually clear behavioral signal in early vote data, may be the clearest test case for how that capability changes campaign dynamics.

Timeline

Summary

Who: JamLoop, a CTV-first technology platform based in Walnut Creek, California, partnered with Aristotle, a political data and technology company with four decades of history powering US political campaigns.

What: The two companies launched ActiveVoter™, a political CTV advertising product that dynamically removes already-voted households from ad targeting segments using state-reported early and absentee voting data. The product integrates Aristotle's voter file data natively within JamLoop's CTV platform, enabling audience segments to update continuously as ballots are cast.

When: The announcement was made on February 26, 2026. The product is immediately available to political advertisers, consultants, and agencies ahead of the 2026 general election.

Where: The product operates across JamLoop's streaming inventory reaching 125 million or more U.S. households, with geographic targeting down to district, county, DMA, and ZIP code level. The company is headquartered in Walnut Creek, California.

Why: According to the US Census Bureau, 60% of voters cast ballots early or by mail in 2024. Political campaigns on CTV have had no systematic way to exclude those who have already voted from ongoing ad delivery, resulting in wasted impressions, higher frequency among irrelevant audiences, and reduced efficiency in the final weeks of a campaign when persuadable, non-voted households are the only ones that can still be moved.

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