Kochava on March 3, 2026, expanded its Certified Partners Program by adding six organizations - LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext - to a roster that, until now, consisted exclusively of major social and performance platforms. The announcement marks the first significant growth of the program since its December 2025 launch, which recognized Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi.

The Idaho-based measurement company said the new cohort spans connected television, mobile in-app advertising, user acquisition, and re-engagement verticals. That breadth distinguishes this second wave from the first, which leaned heavily toward the largest consumer social platforms. Six months ago, it was about anchoring the program with household-name platforms. This round pushes into the broader mobile advertising supply chain.

According to Patrick Hurley, Director of Technical and Product Operations at Kochava, "As the ecosystem evolves, so does the need for trusted, technically sound integrations that deliver measurable outcomes." He added that "expanding our Certified Partners Program reinforces our commitment to quality, transparency, and performance. These partners have demonstrated a strong dedication to integration excellence and to driving success for our mutual clients."

What the certification actually requires

The Kochava Certified Partners designation is not an honorary title. According to the company, organizations must satisfy three formal requirements: adherence to Integration Best Practices, compliance with Traffic Health & Quality standards, and completion of Certification Training. Each criterion is mandatory. Kochava has not published specific numerical thresholds for traffic health metrics, but the framework is structured to filter out partners whose technical implementations fall short of what the company considers the minimum standard for reliable measurement.

Certified partners receive a set of defined benefits. Priority partner support covers expedited troubleshooting, integration testing, and optimization workflows. Joint co-marketing programs give participants access to thought leadership content, case studies, and event participation under the Kochava brand. Deeper product insights - including early visibility into roadmap developments - represent a more commercially significant benefit, since it allows partners to align their own engineering schedules with upcoming Kochava changes before those changes are publicly announced. The program also creates expanded growth opportunities across shared customer accounts, a provision that essentially positions Kochava as an active intermediary between certified partners and the brands it measures.

The new partners and what they bring

The six newly certified organizations represent distinct segments of the mobile advertising landscape. LG Ad Solutions operates the advertising business built on LG's connected television install base. The company reported 60% year-over-year growth in advertisers using smart TV home screen placements as of November 2025, a figure that reflects the ongoing shift of advertising budgets toward CTV environments. Its certification with Kochava creates a formal measurement bridge between smart TV inventory and the attribution infrastructure that mobile marketers already rely on.

InMobi is a mobile advertising platform that operates across programmatic and direct channels globally. The company has contributed analytical frameworks to programmatic curation debates, with its global product marketing team drawing distinctions between traditional programmatic scale-buying and curation-based approaches that layer contextual intelligence onto inventory selection. Its certification extends Kochava's reach into one of the more established independent mobile ad networks operating outside the walled garden environment.

Digital Turbine is a mobile technology company focused on device-level distribution - its platform enables pre-installation and on-device delivery of applications through carrier and OEM partnerships. Jampp is a programmatic user acquisition platform specializing in re-engagement, operating primarily in Latin America and other growth markets. Adikteev focuses on app re-engagement using predictive modeling to identify users who are likely to churn before they do. Appnext operates app discovery infrastructure, surfacing application recommendations within device interfaces and during user journeys between apps.

Together, these six additions suggest Kochava is building a certification framework that covers the full user lifecycle - from initial device activation and app discovery through acquisition, re-engagement, and cross-screen measurement.

Why this matters for mobile measurement

The program's expansion arrives during a period of structural complexity in mobile attribution. Apple's AdAttributionKit updates in June 2025 introduced multiple simultaneous campaign tracking and custom attribution windows, but the effectiveness of those changes depends entirely on advertising platform adoption - a dependency that historically produces delays of months or years. In parallel, Apple Search Ads began integrating with AdAttributionKit in April 2025, a move that simplified MMP workflows by reducing the number of attribution sources that measurement platforms need to reconcile.

Against that backdrop, formal certification programs serve a specific function. They establish a documented baseline of technical quality that reduces risk for advertisers who rely on Kochava to aggregate signals from multiple partners. If a partner's integration is certified, the implication is that Kochava has verified the data flowing through that integration meets its own internal standards. That matters because measurement discrepancies between platforms remain a persistent operational problem.

Research from Kochava published September 23, 2025 demonstrated that marketing mix modeling revealed TikTok campaigns generated 35% higher incremental impact than last-touch attribution across major Android and iOS applications in North America during Q1 2025. That gap - between what one measurement methodology reports and what another reports for the same campaign - is the environment in which certification programs operate. When results diverge by 35% depending on methodology, the quality of underlying integrations becomes a first-order concern, not a technical footnote.

Adjust's 2026 Mobile App Report, published February 18, 2026, documented that global app installs grew 10% year-over-year in 2025 while sessions grew 7%, both accelerating from 2024. ATT opt-in rates reached 38% in Q1 2026, up from 35% in Q1 2025. Those opt-in improvements slowly reduce the data gap that has characterized iOS measurement since April 2021, but they do not eliminate the challenge of reconciling data across fragmented partner ecosystems. That reconciliation problem is precisely what Kochava's certification framework is designed to address.

Context within Kochava's broader product activity

The certification expansion is the latest in a sequence of product announcements from Kochava over recent months. The company launched its first supply performance system for premium publishers, Atlas Performance, on February 11, 2026, positioning it as a tool for publishers seeking to demonstrate advertiser outcomes - a need that has grown as independent publishers compete against vertically integrated platforms. In that announcement, a leading CTV OEM using the system with 200 million-plus smart TVs and a top FAST app with more than 30 million monthly active users achieved a 58% lift in campaign conversion rates.

Before that, Kochava introduced its StationOne agentic AI platform in November 2025, and released an MMM Data Validator tool addressing the data quality problems that undermine marketing mix modeling. A January 2026 analysisnoted that 46.9% of marketers plan to increase MMM investment, yet 45% of marketing data used for business decisions contains accuracy problems - a combination that makes pre-modeling data validation tools practically important rather than optional.

The Certified Partners Program fits logically alongside these product releases. Attribution data flows through partner integrations before it reaches any modeling or analytics layer. If the integration is flawed, no downstream tool - however sophisticated - can correct the resulting distortions. Certification addresses the upstream dependency that everything else relies on.

The competitive landscape

Kochava is not the only measurement company running formal partner certification. LinkedIn launched its Company Intelligence API in September 2025 through certified attribution providers including Channel99, Dreamdata, Factors.ai, Fibbler, and Octane11, using a similar quality-verification model. AppsFlyer's November 2025 product expansion into a "Modern Marketing Cloud" structure also involved formalized partner relationships across data collaboration and incrementality measurement.

What distinguishes Kochava's approach is the explicit emphasis on traffic health and quality as a certification criterion alongside technical integration standards. That framing addresses invalid traffic and fraud concerns directly, rather than treating measurement quality and traffic quality as separate problems. For marketers running performance campaigns where cost-per-install or cost-per-action determines budget allocation, the distinction matters: clean measurement of fraudulent traffic is still measurement of fraudulent traffic.

The program also reflects a deliberate positioning choice. Kochava describes itself as the measurement infrastructure for "the world's most performance-focused brands," and the Certified Partners Program extends that positioning to the partner layer. By requiring certified organizations to complete training and meet documented standards, Kochava creates a two-tier ecosystem - certified and non-certified - that marketers can use as a selection signal when evaluating which media partners to prioritize.

Whether that signal will influence advertiser behavior at scale remains to be seen. The December 2025 cohort, anchored by Meta, Google Ads, TikTok, and Snapchat, carried inherent credibility because those platforms account for a large share of mobile advertising spend globally. The March 2026 cohort - LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext - operates across important but smaller segments of the ecosystem. The practical test will be whether the certification designation changes how Kochava's clients allocate budget or prioritize technical integrations across these partners.

Kochava is headquartered in Sandpoint, Idaho, with offices globally.

Timeline

Summary

Who: Kochava, the mobile measurement and real-time data solutions company headquartered in Sandpoint, Idaho, made the announcement. Patrick Hurley, Director of Technical and Product Operations at Kochava, provided an official statement. The newly certified partners are LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext.

What: Kochava expanded its Certified Partners Program by admitting six new organizations across connected television, mobile advertising, user acquisition, re-engagement, and app discovery verticals. Certified status requires adherence to Integration Best Practices, Traffic Health & Quality standards, and completion of Certification Training. Benefits include priority support, co-marketing access, early product roadmap visibility, and expanded growth opportunities across shared accounts.

When: The announcement was made on March 3, 2026. The program itself launched on December 15, 2025, with an initial cohort of six partners: Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi.

Where: Kochava is headquartered in Sandpoint, Idaho, with global offices. The Certified Partners Program operates across Kochava's global integrations marketplace, affecting omnichannel advertising measurement environments including mobile, connected television, and web properties.

Why: Mobile advertising measurement has become structurally complex following Apple's App Tracking Transparency framework, the fragmentation of attribution across multiple platforms, and the proliferation of specialized partners across the advertising technology stack. Kochava's certification program is designed to establish formal quality standards for partner integrations, giving marketers a documented baseline for the reliability of data flowing through those connections into attribution and modeling workflows.

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