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  • IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types 9 min read

    IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types

    IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

  • Amazon's Health AI agent is now on its website and app - what Prime members get for free 9 min read

    Amazon's Health AI agent is now on its website and app - what Prime members get for free

    Amazon's Health AI agent expands to Amazon.com and its app on March 10, 2026, giving Prime members free virtual care visits powered by Amazon Bedrock multi-agent systems.

  • W3C pushes DIDs v1.1 to implementations - and your ad stack may feel it 9 min read

    W3C pushes DIDs v1.1 to implementations - and your ad stack may feel it

    W3C's Decentralized Identifiers v1.1 enters Candidate Recommendation on March 5, 2026, inviting implementations of a cryptographic identity standard that could reshape how digital identity works online.

  • Jeff Green says trade press lost its curiosity - and the data backs him up 9 min read

    Jeff Green says trade press lost its curiosity - and the data backs him up

    Trade Desk CEO Jeff Green argues ad trade journalism has drifted toward drama and cynicism, missing landmark stories like the DOJ antitrust case against Google. Here is what the record shows.

  • Ad and media firms beat every industry on gen AI ROI, Snowflake data shows 11 min read

    Ad and media firms beat every industry on gen AI ROI, Snowflake data shows

    Advertising and media companies report 69% ROI on generative AI - highest of any industry - while 42% already run agentic AI in production, Snowflake research finds.

  • Smartly bets on Mexico City to power its global AI ad tech push 9 min read

    Smartly bets on Mexico City to power its global AI ad tech push

    Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands.

  • Court blocks Perplexity's Comet browser from Amazon's accounts 9 min read

    Court blocks Perplexity's Comet browser from Amazon's accounts

    A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI.

  • BLACKPINK's "GO" debuts at YouTube global #1 after three years away 19 min read

    BLACKPINK's "GO" debuts at YouTube global #1 after three years away

    BLACKPINK's "GO" enters YouTube's Global Weekly Top Songs at #1 with 43M views, the group's first release in over three years. Full chart data across 15 territories.

  • IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl 8 min read

    IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl

    IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.

  • Spain fines Yoti €950,000 over biometric data and consent failures 13 min read

    Spain fines Yoti €950,000 over biometric data and consent failures

    Spain's AEPD fined Yoti Ltd €950,000 for three GDPR violations involving biometric data, invalid consent, and excessive data retention in its age verification app.

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