Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

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Audio - Jan 28, 2026 Google seeks approval for $68 million voice assistant privacy settlement

Google seeks court approval for $68M settlement resolving claims Assistant devices recorded private conversations without consent since 2016.

by Luis Rijo

Audio - Jan 26, 2026 Amazon DSP unlocks podcast ads with Art19's audience intelligence

Amazon integrates Art19's Podcast Audience Network into DSP, combining first-party shopping data with curated podcast inventory for precise targeting.

by Luis Rijo

Audio - Jan 25, 2026 Acast and Barometer debut episode-level podcast targeting before bids

Podcast episode-level targeting illustration showing microphone, waveforms, and listener analysis

Acast launches industry's first pre-bid episodic targeting integration with Barometer, enabling real-time brand safety verification across entire podcast catalog.

by Luis Rijo

Audio - Jan 25, 2026 Netflix soundtrack dips slightly but still crushing competition

KPop Demon Hunters Golden dominates YouTube charts with 57.5M views in January 2026 tracking week 3

Golden drops to 57.5M views in week 3 while Shakira's Zoo claims second with 39.5M as regional markets show Brazil's funk dominance and India's Bollywood surge.

by Luis Rijo

Audio - Jan 24, 2026 Spotify hands playlist control back to listeners with AI-driven prompts

Spotify Prompted Playlist interface showing "Meet My New Favorite Artist" with natural language prompts

Spotify expands Prompted Playlist beta to US and Canada, letting Premium subscribers create personalized playlists using natural language while maintaining algorithmic discovery.

by Luis Rijo

Audio - Jan 17, 2026 Nearly half of podcast listeners never skip their favorite show

The Trade Desk and YouGov reveal 46% listener loyalty in U.S., positioning podcasts as high-value advertising channel with predictable reach despite persistent budget gap.

by Luis Rijo

Audio - Jan 17, 2026 Triton Digital expands decade-long partnership with Salem Media across streaming, podcasting and video

Salem Media Group's 91-station network spans major U.S. markets from coast to coast.

Triton Digital extends its technology partnership with Salem Media Group, adding YouTube podcast measurement and Sounder audio intelligence capabilities to the broadcaster's 91-station network.

by Luis Rijo

Audio - Jan 15, 2026 AudioGo adds true crime and comedy podcasts to January inventory

AudioGo expands with SiriusXM podcasts: MrBallen, Trevor Noah, Morbid, SmartLess Media, and more shows

AudioGo today expanded its podcast advertising network with high-profile shows from SiriusXM and multicultural publishers, giving marketers access to previously unavailable inventory.

by Luis Rijo

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