Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

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Audio - Feb 22, 2026 NO BATIDÃO knocks Golden off the top of YouTube's global chart

Brazilian phonk track NO BATIDÃO tops YouTube global charts in February 2026.

YouTube's Feb 13–19, 2026 music charts show NO BATIDÃO claiming both the global songs and global Shorts number one, ending weeks of KPop Demon Hunters dominance.

by Luis Rijo

Audio - Feb 21, 2026 The Best One Yet signs Acast deal and hires its first GM to chase video

Two men wearing headphones smile confidently, hosts of The Best One Yet podcast, New York.

The Best One Yet podcast signs a multi-year exclusive deal with Acast for global ad sales and distribution across audio and video, while appointing Mike Muney as GM.

by Luis Rijo

Video - Feb 15, 2026 Bad Bunny storms back with 4 top-10 hits as catalog explodes globally

Bad Bunny portrait after Super Bowl halftime show driving 380M YouTube catalog views globally

Bad Bunny claims 380 million weekly views as DtMF and BAILE INOLVIDABLE crack top 10s across 8 territories, proving catalog depth beats viral moments.

by Luis Rijo

Audio - Feb 15, 2026 AudioGo's reporting integration might actually make audio data usable

AudioGo and TapClicks integration unifies audio advertising reporting with marketing analytics data

AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption.

by Luis Rijo

Video - Feb 15, 2026 Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities

Channel allocation shifts from 2023-2025 show display growing to 15%, social dropping to 17%, linear TV declining

New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands.

by Luis Rijo

Audio - Feb 15, 2026 SiriusXM teams up with Dale Earnhardt Jr for 68th Daytona 500 broadcast

SiriusXM announces comprehensive Daytona 500 coverage including 10 driver audio channels, live race broadcasts, and special Dale Jr podcast episode from track.

by Luis Rijo

Audio - Feb 14, 2026 Podcast ad spending hits 32% growth but you won't believe what's driving it

Vintage microphone surrounded by dollar bills and smartphones illustrating podcast ad growth

Magellan AI's Q4 2025 report shows podcast advertising surged 32% year-over-year, with shaving brands leading 77% growth as 1,482 new advertisers test the channel.

by Luis Rijo

Audio - Feb 14, 2026 DAX US secures exclusive audio access to 200+ college sports networks

College sports stadium with audio waveforms visualizing live digital broadcast streaming to fans nationwide

DAX US partners with Learfield to monetize digital audio streams across collegiate basketball tournaments and football season through programmatic sales.

by Luis Rijo

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