Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Among the U.S. population, people who have ever listened to a podcast passes 50% for the first time, reveals the 2019 Infinite Dial study by Edison Research and Triton Digital.
Spotify yesterday announced the rollout of new metrics on Ad Studio, a Spotify self-serve ad platform that enables advertisers to reach listeners on Spotify.
Apple Music has surpassed Spotify in the US when it comes to paid subscriptions. According to The Wall Street Journal, citing sources familiar with the matter, Apple Music has a monthly growth rate of about 2.6% to 3%, compared with 1.5% to 2% from Spotify.
Pandora announced last week that will acquire AdsWizz, the global leader in digital audio ad technology. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, says the company, providing its advertisers with greater audience reach, and expand the company’s revenue opportunities.
Search Speech Guidelines are similar to the Search Quality Rating Guidelines, but Google Assistant needed to have “its own guidelines in place, as many of its interactions utilize what is called “eyes-free technology,” when there is no screen as part of the experience.”
