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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   Jun 15, 2019 Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia
Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia

Spotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in Spanish, and in the Portuguese market.

Audio   -   Jun 10, 2019 Thai MCOT selects Triton Digital
Thai MCOT selects Triton Digital

MCOT Public Company Limited (MCOT), one of Thailand’s leading public radio and television broadcasters, this month selected Triton Digital for monetization of its digital audio and podcast content.

Castbox podcast platform now integrated in Waze
Audio   -   Jun 27, 2019 Castbox podcast platform now integrated in Waze

Castbox this month announced its integration with Waze, the community-based navigation app owned by Google.

by Luis Espada
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Audio   -   Jun 27, 2019 Castbox podcast platform now integrated in Waze
Castbox podcast platform now integrated in Waze

Castbox this month announced its integration with Waze, the community-based navigation app owned by Google.

by Luis Espada
Audio   -   Jun 15, 2019 Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia
Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia

Spotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in Spanish, and in the Portuguese market.

by Luis Espada
Audio   -   Jun 10, 2019 Thai MCOT selects Triton Digital
Thai MCOT selects Triton Digital

MCOT Public Company Limited (MCOT), one of Thailand’s leading public radio and television broadcasters, this month selected Triton Digital for monetization of its digital audio and podcast content.

by Luis Espada
Audio   -   Jun 10, 2019 Podcast ad market to surpass $1 Billion in the US
Podcast ad market to surpass $1 Billion in the US

IAB and PwC US this month released a study forecasting $1 Billion in revenue for the podcast ad market in 2021, in the US.

by Luis Espada
Audio   -   Jun 02, 2019 Edison Research expands The Infinite Dial study to South Africa
Edison Research expands The Infinite Dial study to South Africa

Edison Research this week announced it will expand The Infinite Dial study to South Africa. The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.

by Luis Espada
Audio   -   May 22, 2019 TouchPoint DSP by dataxu integrates Triton Digital
TouchPoint DSP by dataxu integrates Triton Digital

Triton Digital this week announced the integration of its programmatic audio advertising marketplace with the TouchPoint DSP by dataxu.

by Luis Espada
Audio   -   May 19, 2019 Australians are listening more audio, 11 hours per week
Australians are listening more audio, 11 hours per week

Australians are consuming more audio, now for more than eleven hours per week. This is a finding from The Infinite Dial 2019 Australia, a study of digital media behavior in Australia, commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA), and Triton Digital.

by Luis Espada
Audio   -   Apr 29, 2019 Spotify reaches 100 million paid subscribers in 79 countries
Spotify User Growth

In the first quarter of 2019, Spotify had 217 million monthly active users (MAUs) and 100 million paid subscribers.

by Luis Espada
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