Connected TV Who’s watching OTT video via connected TV? Nielsen did research and concluded that connected tv viewers are mostly persons under the age of 34. Homes with streaming devices are also 30% more likely to be higher income, earning more than $100,000 per year. There is a shift of behavior from the broadcast tv into the connected
Video Viacom will start using FreeWheel on connected tv and video ads Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom will integrate FreeWheel ad tech on connected tv and on video ads. According to FreeWheel, under the new partnership, Viacom and FreeWheel (Comcast) will collaborate to "monetize premium inventory in a more efficient,
Connected TV IAB launches guidelines for identifiers on OTT; in public comment until May 3 The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA). According to IAB, the guidelines are available
Connected TV Connected TV: SpotX forecasts a rapid growth on advertising marketing in Europe This month, SpotX created an infographic forecasting the growth of the connected TV advertising opportunity in Europe. The visual representation of research commissioned by SpotX, shows the growth of advertising on connected TV, defined as content served to the TV screen via the open internet through devices including smart TVs,
Connected TV Brandzooka creates a self service ad platform for connected TV in a "disruption of the media monopoly" Brandzooka created the first self-service ad platform for Connected TV, announced the company today. Brandzooka has removed the minimums for TV advertising in favor of targeted programmatic buys for the same placements starting at an industry-changing price point of $35. "This is what wholesale market disruption of the media
Marketing News Connected TV advertising across Europe could be worth €825 million in 2020 SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document inquired agencies and publishers in UK, France, Germany, Spain and Italy where the participants expect the market reached 825 million on revenues in 2020. Participants of the study, "believe that the major commercial
Glossary Connected TV Connected TV is a TV connected to the internet. Connected TV is a TV that has digital video streamed from the Internet. It can be via a Smart TV (like Samsung and others), via a XBOX, via a Wii, or via an Amazon Fire, Apple TV, Roku or Chromecast.
