The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google Cloud this week announced the general availability of differential privacy for its BigQuery data warehouse platform. Differential privacy is a sophisticated method for anonymizing data.
Experian this week announced the signing of an agreement to acquire illion, a top consumer and commercial credit bureau operating in Australia and New Zealand. This move significantly bolsters Experian's position within this economically vital region.
This week on Creator Insider, YouTube announced 3 new features for live streamers: live stream reaction analytics, impressions by new and returning viewers, and the ability to live stream in HDR.
Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.
Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.
