Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Mar 06, 2024 Microsoft unveils Privacy-Centric Ad Selection API for Edge Browser

Microsoft Edge will begin experimenting with third-party cookie removal for a small percentage of non-managed device users in the coming months and throughout 2024.

by Luis Rijo

Data - Mar 05, 2024 Google Analytics 4 introduces the 'Primary Channel Group' for enhanced traffic reporting

This new feature streamlines historical reporting and customization for marketing and analytics teams.

by Luis Rijo

Data - Mar 05, 2024 Similarweb expands Digital Marketing Intelligence with Admetricks acquisition

The acquisition bolsters Similarweb's position as a comprehensive advertising intelligence solution, giving businesses critical insights into online advertising strategies.

by Luis Rijo

Data - Mar 05, 2024 Comscore and TEGNA partner for comprehensive Audience Measurement

Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.

by Luis Rijo

Data - Mar 04, 2024 MyHeritage launches OldNews.com for historical newspaper exploration

MyHeritage, a leading family history platform, today announced the launch of OldNews.com. This new website offers a vast collection of historical newspapers, aiding genealogists, researchers, and history enthusiasts in their explorations.

by Luis Rijo

Data - Mar 04, 2024 OpenRTB updated to support Google's Protected Audience API

The IAB Tech Lab last month announced updates to the OpenRTB protocol to facilitate integration with Google's Privacy Sandbox Protected Audience API.

by Luis Rijo

Video - Feb 24, 2024 Innovid announces granular ad performance measurement across DSPs and SSPs

Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).

by Luis Rijo

Data - Feb 24, 2024 Comscore unveils Local Market Cross-Platform Ad Measurement Solution

Comscore Campaign Ratings (CCR) now encompasses Top 100 Local Markets for Holistic Linear, Programmatic and In-flight Digital Optimization.

by Luis Rijo

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