The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google Analytics this week announced the introduction of a new warning system to alert owners of large properties that are approaching the event collection limits.
The Private State Token API is a technology that allows Google to verify that a user has not given consent for the use of their personal data for ad personalization. This API is used by Google to serve Limited Ads.
Google today introduced Gemini, its most capable and general AI model yet. Gemini is multimodal, meaning it can understand and reason about different types of information, including text, code, audio, image, and video.
Google Analytics 4 (GA4) yesterday announced the introduction of new dimensions to its audience builder, segment builder, custom reports builder, and Data API
The Trustworthy Accountability Group (TAG), a global certification program dedicated to enhancing safety and transparency in digital advertising, has unveiled the conclusive findings of the ANA Programmatic Media Supply Chain Transparency Report today.
Google Ads Settings (adsettings) is a tool that allows users to control the ads they see on Google and other Google-owned properties. Users can use Ads Settings to turn off ad personalization, select interest categories, and manage their ad activity.
Indian Gen Z are more career-oriented, have a stronger focus on their personal growth and development, and are more interested in DIY and thrifting than their global peers.
