Data

Google yesterday announced Google Analytics 4 audiences can now be used for first-party segments in Google Ad Manager using Publisher Provided Identifiers (PPIDs).

These amendments include a "click to cancel" provision that would require businesses to make it as easy for consumers to cancel their subscriptions as it was to sign up for them.

The IAB Tech Lab this week announced the release of a Minimum Viable Product (MVP) specification for DSA Transparency. The specification is designed to help Online Platforms comply with the Digital Services Act (DSA), which goes into effect on February 17, 2024.

Demand Gen experiments were introduced in Google Ads in October 2023. This feature allows advertisers to create A/B experiments for their Demand Gen campaigns, which can help them to improve the performance of their campaigns and achieve their business goals.

Microsoft this week announced that Microsoft Copilot, its AI-powered web chat service, is now available.

The European Data Protection Board (EDPB) has taken a significant step towards enhancing privacy protections with the adoption of Guidelines pertaining to the technical scope of Article 5(3) of the ePrivacy Directive.

Google's 2024 Privacy Readiness Guide is designed to help businesses prepare for the deprecation of third-party cookies in Chrome, which is scheduled to happen in the second half of 2024.

Google has announced that it will be sunsetting first-click, linear, time-decay, and position-based attribution models in Merchant Center conversion tracking.