Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jan 18, 2023 Germany to limit Google's data sharing between services

Bundeskartellamt last month announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.

by Luis Rijo

Data - Jan 17, 2023 Bid Manager API v1.1 sunset

Google last week reminded advertisers that Bid Manager (DBM) API v1.1 will sunset on February 28, 2023.

by Luis Rijo

Data - Jan 16, 2023 FTC updates guidance on environmental marketing claims

Green Guides provide guidance on environmental marketing claims

The Federal Trade Commission last month opened up for public comment potential updates and changes to the Green Guides, for the use of environmental claims. Comments to be accepted until February 21.

by Luis Rijo

Data - Jan 16, 2023 Cookies in Chrome capped to 400 days

Google last week announced it has introduced in Chrome a cap for the expiration of cookies to a maximum of 400 days, around 13 months, from the time the cookie was set.

by Luis Rijo

Data - Jan 11, 2023 Google introduces new ecommerce dimensions and metrics in Google Analytics

Google yesterday announced the introduction of new ecommerce dimensions and metrics in GA4. Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric.

by Luis Rijo

Data - Jan 09, 2023 Nielsen to release Nielsen ONE Ads this week market-wide

Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.

by Luis Rijo

Display - Jan 07, 2023 IAS partners with Gadsme bringing viewability and invalid traffic measurement to in-game ads

Integral Ad Science last month announced a partnership with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries.

by Luis Rijo

Data - Jan 06, 2023 The Trade Desk launches Galileo for first-party data matching

The Trade Desk yesterday announced Galileo, where advertisers are able to onboard and activate their first-party data, via CRM, CDP and clean room providers.

by Luis Rijo

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