The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.
DoubleVerify yesterday announced it has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.
In November, one month after the announcement, advertisers got errors in the rebranded Looker Studio. Reports exceeding a data quota displayed a error message: “Exhausted concurrent requests quota.”
Google this year announced it will remove similar audiences from Google Ads and DV360, starting in May 1, 2023. After August 1, similar segments will be removed from all ad groups and campaigns.
Behavioral modeling for consent mode uses machine learning to model the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.
