Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1988 Articles

Data - Jan 03, 2021 Google introduces support for Google Analytics 4 in Data Studio

Google last month introduced support for Google Analytics 4 in Data Studio.

by Luis Rijo

Data - Dec 30, 2020 Goldman Sachs, ClearSky, and NightDragon acquire White Ops

DSPs like MediaMath, Xandr, and The Trade Desk use White Ops services to block and detect fraudulent traffic.

by Luis Rijo

Data - Dec 23, 2020 The data collection that helps Google to lock publishers and advertisers

The antitrust lawsuit, moved this month against Google, shows how Google uses data to gain market dominance and potentially create a new walled garden.

by Luis Rijo

Data - Dec 17, 2020 FreeWheel to acquire Beeswax

Beeswax was founded in 2014. Beeswax's clients pay a flat fee based on tech usage instead of a spend fee.

by Luis Rijo

Data - Dec 13, 2020 IAB Europe releases a Guide to Ad Fraud

The Guide to Ad Fraud has 20 pages and is available for every advertiser.

by Luis Rijo

Data - Dec 13, 2020 IAB Europe considers Traffic Acquisition Manipulation as Ad Fraud

IAB Europe says publishers are selling ad fraud impressions when they pay fraudulent traffic drivers.

by Luis Rijo

Data - Nov 22, 2020 Google introduces a self-service account linking to Ads Data Hub for Google Ads, CM, and DV360

Google says over 200 brands, agencies, and measurement partners use Ads Data Hub to analyze campaign data.

by Luis Rijo

Data - Nov 22, 2020 LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads

LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.

by Luis Rijo