The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Tapad's forecasted revenue was $50 million for 2020. Tapad has a graph that includes includes digital ad IDs, clustered at the individual and/or household level.
Semcasting developed a platform that does attribution, build audiences, is connected with DSPs, social platforms, and has CRM onboarding, all connected with an omnichannel identity graph.
Google guarantees that it will continue to invest in Campaign Manager, as the digital ads ecosystem evolves with an increased focus on privacy, new regulations, and changes in technology platforms.
Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.
