Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Sep 01, 2020 Eyeota earns certification from the IAB Tech Lab for its Data Transparency

Data Transparency Standard, launched in 2019, aims to establish a minimum disclosure and transparency standards for any company that collects audience data for targeting or measurement.

by Luis Rijo

Data - Aug 31, 2020 Google to sunset DBM API Line Item service on February 26, 2021

Google will sunset the Line Item and SDF Download services of the Doubleclick Bid Manager (DBM) API on February 26, 2021.

by Luis Rijo

Data - Aug 31, 2020 GfK onboards data from Switzerland and New Zealand in Eyeota

The data onboarding uses propensity modeling to aggregate key offline customer attributes to geolocation and online user profiles to maximize the scale of data owners’ audiences.

by Luis Rijo

Data - Aug 27, 2020 Narrative raises $8.5 million as it launches the Data Streams Marketplace

Data Streams Marketplace sells app audiences, meaning mobile IDs. The mobile IDs purchased are delivered directly to a connected Facebook Ad Account or via CSV download.

by Luis Rijo

Data - Aug 26, 2020 Adform claims it’s ready for the end of third-party cookies

Adform states that without the need for hundreds of third-party cookies, compliance with regulations such as GDPR and CCPA will be easier.

by Luis Rijo

Data - Aug 26, 2020 Optimizely’s Opticon20 conference goes virtual and is now free to attend

In the past, the conference took place in San Francisco, and London.

by Luis Rijo

Data - Aug 25, 2020 How to link Google Analytics with Google Ads?

1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in

by Luis Rijo

Data - Aug 25, 2020 Supermetrics raises 40 million euros

Supermetrics helps marketers to connect data from popular marketing platforms into destinations like Google Sheets, Google Data Studio, and Excel.

by Luis Rijo

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