The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Cloudflare's 2025 analysis reveals AI bots originated 4.2% of HTML requests while global internet traffic expanded 19%, with post-quantum encryption reaching 52% adoption.
Digital analyst Esther Paniagua warns chatbots create information prisons as platforms capture revenue from publishers, threatening journalism and democracy.
France's data protection authority fined Israeli marketing platform Optimove €1 million on December 11, 2025, for systematic GDPR violations affecting 9.8 million French users in a breach exposing Deezer customer data.
France's data protection authority fined Israeli marketing platform Optimove €1 million on December 11, 2025, for systematic GDPR violations affecting 9.8 million French users in a breach exposing Deezer customer data.
Cloudflare's 2025 analysis reveals AI bots originated 4.2% of HTML requests while global internet traffic expanded 19%, with post-quantum encryption reaching 52% adoption.
Digital analyst Esther Paniagua warns chatbots create information prisons as platforms capture revenue from publishers, threatening journalism and democracy.
NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.
Marketing leaders from Jacquard and Funnel warn 70-80% still use last-click attribution while ChatGPT's ubiquity makes brand differentiation harder than ever.
France's CNIL imposed €1 million penalty on Optimove for GDPR processor compliance failures affecting 9.8 million French users in Deezer data breach case.
Shareholder derivative lawsuit accuses DoubleVerify executives of misleading investors about AI capabilities, bot detection failures, and closed platform challenges during 2023-2025.
