Sweden's influencer ad crackdown: fines, court rulings, and EU law coming
Sweden's Konsumentverket flags persistent ad disclosure failures in influencer marketing, with fines up to 1.5M kronor and EU Digital Fairness Act due in 2026.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push
Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL.
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DeepIntent's Helix upends healthcare marketing with a HIPAA-ready cloud
DeepIntent launches Helix on March 19, 2026, a healthcare marketing cloud with MCP support covering 3.7M providers and 240M patient lives for HIPAA-compliant campaigns.
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Fifth Circuit kills FTC's in-house TurboTax order - and threatens its enforcement model
A federal appeals court vacated the FTC's cease-and-desist order against Intuit over TurboTax "free" ads, ruling internal FTC adjudication of deceptive advertising claims is unconstitutional.
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Scammers don't target who you think - what 28.6 million signals reveal about age
A Google.org-backed study of 28.6 million fraud signals overturns the idea that older adults are most at risk online. Here is what the data actually shows about age and scams.
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Why Amazon no longer has to pay its €746M GDPR fine - a legal breakdown
The Luxembourg court confirmed Amazon broke GDPR but still annulled the €746M fine. Here is the detailed legal reasoning behind each argument that worked.
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Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality
Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data.
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Meta's consent-for-ads model still falls short, says EU consumer body
BEUC today published a 13-page analysis finding Meta's January 2026 consent-for-ads update still violates the DMA, GDPR, and Unfair Commercial Practices Directive.
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The science of too many choices: what Sheena Iyengar's research means for marketers
Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy.
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Wunderkind's 2026 guide: the last-click model is finally breaking
Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.
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Cloudflare refuses to back down on Italy's €14M Piracy Shield fine
Cloudflare appeals €14 million Piracy Shield fine from Italy's AGCOM, challenging a blocking system that takes down legitimate websites without due process.
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Google finally adds Gemini API spend caps - after billing chaos hit devs
Google launches Gemini API Project Spend Caps and revamped Usage Tiers in AI Studio after a 2025 billing bug charged developers thousands for unused services.
