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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.
European Data Act establishes data sharing obligations for connected devices and cloud services starting September 2025, affecting digital advertisers' access to IoT data.
Four consumers claim fast-food chain misled millions by naming sandwich after meat it doesn't contain, seeking damages across multiple states.
by Luis Rijo
Four consumers claim fast-food chain misled millions by naming sandwich after meat it doesn't contain, seeking damages across multiple states.
by Luis Rijo
Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.
by Luis Rijo
European Data Act establishes data sharing obligations for connected devices and cloud services starting September 2025, affecting digital advertisers' access to IoT data.
by Luis Rijo
Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.
by Luis Rijo
Apple announces iOS changes for Japan on December 17, introducing alternative marketplaces and payment options to comply with MSCA regulations affecting developers.
by Luis Rijo
Italian regulator rules Apple's App Tracking Transparency policy forces unfair double consent on third-party developers while benefiting its own ads.
by Luis Rijo
Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.
by Luis Rijo
Investigation reveals Honey collected data from children despite policy claims, while systematically leaking private discount codes from small businesses without consent.
by Luis Rijo