Google's secret crawl logic, finally explained in one page
Google published a new web crawling overview on March 3, 2026, detailing how Googlebot discovers, renders, and manages site access across 30+ years of web indexing.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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GDPR pros want less paperwork, not fewer rights - noyb survey
noyb survey of 510 DPOs across 28 jurisdictions finds the EU Digital Omnibus misses what compliance professionals actually need to cut GDPR workload.
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California court signs $50M Meta privacy injunction over Facebook data controls
A San Francisco court on March 3 entered a final $50 million judgment against Meta over Facebook user data shared with third-party developers, imposing sweeping new compliance obligations lasting three years.
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Sallie's Backpack Media targets Gen Z with education-first ad network
Sallie launches Backpack Media on March 4, 2026, a first-to-market education media network targeting Gen Z, Gen Alpha, and families across owned properties, open web, and CTV.
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France's top court upholds Criteo's €40M GDPR fine - but the legal logic is contested
France's Conseil d'État upheld Criteo's €40M GDPR fine on March 4, 2026, covering 370M identifiers. Legal experts question the court's evidentiary reasoning on personal data.
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Comscore and Yahoo DSP target 2026 voters with CTV political audiences
Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.
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NIQ cuts CPG weekly reporting lag from nine days to two
NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams.
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Drowning in data: why U.S. advertisers can't trust their own measurement
CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps.
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PlayOn Sports hit with $1.1M fine for forcing students to accept tracking
California's privacy agency fined PlayOn Sports $1.1M for forcing students to click "agree" to ad tracking before using digital tickets at high school events.
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Spain fines FC Barcelona €500,000 for failing biometric data protection assessment
Spain's AEPD fines FC Barcelona €500,000 for an inadequate data protection impact assessment covering biometric facial and voice data of 143,000 members.
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The Trade Desk opens its ecosystem to everyone with OpenTTD
The Trade Desk today launched OpenTTD, a unified portal giving data providers, publishers, and brands API access to programmatic advertising tools across the open internet.
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Bonial buys cmmrcl.ly to build a retail media data powerhouse
Bonial acquires cmmrcl.ly from Axel Springer, creating a retail media hub with first-party data from 25+ partners including REWE, Rossmann, and OBI.
