The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Dutch government warns proposed GDPR amendments could substantially weaken data protection without effectively reducing regulatory burden for businesses.
Uber Advertising debuts data insights platform combining mobility and delivery signals with brand data through LiveRamp's secure collaboration environment.
Meta and Nigeria's data authority reach settlement after investigation into behavioral advertising practices affecting 60 million users in the West African nation.
Meta and Nigeria's data authority reach settlement after investigation into behavioral advertising practices affecting 60 million users in the West African nation.
Dutch government warns proposed GDPR amendments could substantially weaken data protection without effectively reducing regulatory burden for businesses.
Uber Advertising debuts data insights platform combining mobility and delivery signals with brand data through LiveRamp's secure collaboration environment.
Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface.
BIScience launched CTR competitive intelligence for AdClarity on December 5, 2025, enabling advertisers to benchmark engagement across display, video, social and in-app ads.
Google introduced timeline chart modernization, parameter-enabled filter defaults, and expanded Google Ads metrics in Looker Studio's November 6 and 13 updates.
Meta announces extensive anti-scam measures at Global Anti-Scam Summit, removing 134 million scam ads in 2025 while user reports decline 50% over 15 months.
