The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google engineers reveal Googlebot is a misnomer for a central SaaS crawling platform serving dozens of products, with a 15 MB default file size limit and geo-crawling constraints.
W3C's Decentralized Identifiers v1.1 enters Candidate Recommendation on March 5, 2026, inviting implementations of a cryptographic identity standard that could reshape how digital identity works online.
Trade Desk CEO Jeff Green argues ad trade journalism has drifted toward drama and cynicism, missing landmark stories like the DOJ antitrust case against Google. Here is what the record shows.
IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.
Spain's AEPD fined Yoti Ltd €950,000 for three GDPR violations involving biometric data, invalid consent, and excessive data retention in its age verification app.
Meta yesterday detailed the cryptography and confidential computing architecture behind Advanced Browsing Protection in Messenger, a tool that scans malicious links inside end-to-end encrypted chats without exposing user URLs to its own servers.
Looker Studio's CSV connector UI enhancements reach all users on March 6, 2026, reversing a Pro-only rollout from October 2025. Full technical details inside.
Slovakia's data protection authority concluded in 2021 that FATCA bank data transfers to the US breach GDPR. Four years on, no enforcement action has followed.
India's CCPA fined Raising Superstars ₹8 lakh for misleading infant milestone ads lacking scientific evidence - what it means for outcome-based marketing.
Meta submitted its third DMA compliance report on March 6, 2026, revealing WhatsApp ads rollout, a €200m fine appeal, and updated consumer profiling rules for EU users.
Sparkfly and PlayOn Sports today launched a closed-loop attribution channel targeting 27,000+ high school sports venues, connecting retail offers to verified purchases across GoFan, NFHS, and MaxPreps.
TAG awarded 307 seals to 196 companies in 2026, with 32 reaching Platinum status. Here's what the numbers reveal about ad fraud, brand safety, and transparency standards.
