Publishers deploy bid throttling to tackle programmatic waste
New strategies emerge to control duplicate requests as header bidding creates auction chaos.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Comscore partners with HyphaMetrics for advanced CTV measurement
Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.
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LG Ad Solutions integrates with Viant to advance addressability in CTV
Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.
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Google Analytics enhances item data import with custom dimensions support
Enhanced functionality enables flexible product catalog integration without mandatory item IDs for extensive merchandise databases.
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Microsoft launches Flutter SDK for mobile app analytics
Behavioral analytics platform expands cross-platform support with session recordings and heatmaps for Flutter developers.
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Netherlands regulatory sandbox to launch by 2026 as EU clarifies AI rules
Dutch privacy authority maps compliance pathways amid ongoing regulatory uncertainty.
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Dutch regulator releases final letters on cookie banner probe
Dutch Data Protection Authority publishes redacted letters from five website investigations completed in March 2025.
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Comscore expands social measurement to nine international markets
Comscore unveils enhanced cross-platform audience insights across desktop, mobile and social channels.
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Healthline settles largest CCPA violation case for $1.55 million
California health publisher fined for sharing medical data with third parties despite user opt-outs.
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European board requires 26 changes to German data privacy certification
EDPB demands extensive modifications to TÜV NORD certification criteria before approval under GDPR frameworks.
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Nielsen expands CTV tracking to UK Ad Intel platform
Nielsen adds Connected TV measurement capabilities to its advertising intelligence product for UK market analysis.
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European Commission releases implementation guidance for political advertising rules
European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.
