LinkedIn this month expanded transparency for campaigns that run across its network of publishers, Linkedin Audience Network. This includes the introduction of Publisher Reporting, which now includes IAB Category Reporting.

Google last week revamped the Chrome Web Store. The go-to destination for Chrome extensions and themes, has received a significant makeover, bringing a fresh look, improved navigation, and new features to enhance the user experience.

Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.

InMobi this month published a new study on Advertiser Perceptions revealing that brand advertisers are increasingly adopting performance KPIs (key performance indicators) for their mobile campaigns.

Google Ad Manager this month announced the launch of web interstitial triggers in beta, empowering publishers with greater control over the timing and placement of interstitial ads on both desktop and mobile web platforms.

Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.

Google this month announced the rollout of generative AI features in Performance Max, empowering marketers to create and enhance their creative assets with ease and efficiency.

Google Ad Manager yesterday announced the launch of beta support for Manual Creative Review Protections, a new feature that allows publishers to block unreviewed creatives from serving until they have been reviewed in the Ad Review Center.