From 2016 to 2020, the share of the online population using ad blockers has decreased across all countries.

IAS now allows advertisers and publishers to test their contextual technology.

Foursquare Visits is now accredited by MRC for the Location-Based Advertising Measurement Guidelines.

OpenX yesterday launched Apollo, a new product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration and maximize programmatic revenue. Apollo also offers an analytics suite that highlights trend information and provides real-time monitoring and alerting for immediate detection of production issues. “Many publishers

PubMatic yesterday reported it has seen a growth of mobile advertising in the second quarter of 2020. 71% year-over-year, in the second quarter of 2020. Pubmatic says while mobile advertising decreased in the early weeks of the Covid-19 pandemic, it recovered more quickly than desktop advertising, showing growth through the

Mobile digital ad ratings (mDAR) enables the measurements on mobile app.

The native positions available are in-feed, in-article, peripheral, recommendation, and unknown.

Google this month presented several updates for App Campaigns, bringing new features for advertisers and publishers