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Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Jul 07, 2019 Google introduces Position Content targeting in DV360
Google introduces Position Content targeting in DV360

The targeting enables advertisers to target the position in content, for video and for display.

Display   -   Jul 06, 2019 Local Media Consortium and Centro partner to deliver automation for publishers
Local Media Consortium and Centro partner to deliver automation for publishers

Centro partnered with the Local Media Consortium to offer its members media automation solutions.

Sony integrates Taboola into Sony News Suite services
Display   -   Jul 07, 2019 Sony integrates Taboola into Sony News Suite services

Taboola this month partnered with Sony Network Communications, to integrate Taboola News into Sony News Suite services.

by Luis Espada
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Display   -   Jul 07, 2019 Sony integrates Taboola into Sony News Suite services
Sony integrates Taboola into Sony News Suite services

Taboola this month partnered with Sony Network Communications, to integrate Taboola News into Sony News Suite services.

by Luis Espada
Display   -   Jul 07, 2019 Google introduces Position Content targeting in DV360
Google introduces Position Content targeting in DV360

The targeting enables advertisers to target the position in content, for video and for display.

by Luis Espada
Display   -   Jul 06, 2019 Local Media Consortium and Centro partner to deliver automation for publishers
Local Media Consortium and Centro partner to deliver automation for publishers

Centro partnered with the Local Media Consortium to offer its members media automation solutions.

by Luis Espada
Display   -   Jun 23, 2019 NYIAX partners with IPONWEB to introduce upfront buying in programmatic
NYIAX partners with IPONWEB to introduce upfront buying in programmatic

NYIAX this week partnered with IPONWEB (BidSwitch Exchange) to provide upfront buying in programmatic delivery.

by Luis Espada
Display   -   Jun 22, 2019 Programmatic Guaranteed deals from DV360 now include Smart exchange

Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals.

by Luis Espada
Display   -   Jun 22, 2019 Taboola launches Marketing Partners
Taboola launches Marketing Partners

Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and video.

by Luis Espada
Video   -   Jun 22, 2019 Adslot Media says it charges typically less than half for Programmatic Guaranteed

Adslot Media this month announced that PG (programmatic guaranteed) eliminates the need to work with a demand-side platform (DSP), in turn removing buy-side fees and technology setup for buyers.

by Luis Espada
Display   -   Jun 14, 2019 Adform launches a new bidding ready for first and second price auctions
Adform launches a new bidding ready for first and second price auctions

Adform this week launched Dynamic CPM (dCPM), a new bidding that optimizes on hybrid auctioning environments such as first, second and hybrid auctions.

by Luis Espada
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