Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.

Gmail ads are billed based on engagements and not on CPM.

Digital advertising represented 53.2% of the total Australian Ad Market ($16.6 billion) in 2018, the Australian IAB/PwC Online Advertising Expenditure Report revealed.

Google this week introduced a new App Policy Center on AdMob and Ad Manager, the 2 tools used by publishers to monetize their apps.

The new app-ads.txt standard supports apps running on mobile, connected TVs and other devices.

Google says over 93 percent of the web inventory available in Display & Video 360 is authorized by ads.txt files.

Google last week announced that parallel tracking in Google Ads was expanded to Display, this month. Parallel tracking for display campaigns will become mandatory on July 31st, 2019. Google started to introduce parallel tracking on Google Ads in 2018, first on the search. Parallel tracking makes the internet faster to

Microsoft today rebranded Bing Ads to Microsoft Advertising. Microsoft says the name change it’s a simple shift because clients and partners already know Bing Ads as Microsoft. Last year, Microsoft created Microsoft Audience Network, and now Bing Ads are rebranded into Microsoft Advertising. According to Microsoft, over the coming